Spurrier Group named agency of record for digital media and marketing by Allianz Partners
Spurrier Group, a Richmond-based research, strategy and media firm, has been selected as agency of record for digital media and marketing by Allianz Partners, a global leader in travel…
New book by agency head Carrie Fox highlights the power of communication in shaping society
Carrie Fox, founder and CEO of Mission Partners, right in photo, released her latest book, More Than Words: Communications for Courageous Leaders. The book,…
Cary Hatch named Small Business Person of the Year at DC Chamber of Commerce 2023 Small Business Summit
The DC Chamber of Commerce 2023 Small Business Summit convened leaders from across local and federal governments and the small business industry on May…
Current Wikipedia Chaos Index
By Josh Greene, The Mather Group The Chaos Index is The Mather Group’s proprietary metric for measuring turbulence throughout Wikipedia and tracking the…
Google Veteran Sven Reigle Joins Crosby as VP of Data Science & Performance Marketing
Sven Reigle has joined Crosby Marketing Communications in the newly created position of Vice President of Data Science & Performance Marketing. He will be…
Using customer personas to build better and more efficient marketing campaigns
By Response Labs Customer personas are data and research-informed representations of a business’ top or ideal customers. Personas are crucial tools for marketers,…
In-house agencies “here to stay” states ANA
New Study Shows 82 Percent of Marketers Now Have In-House Shops, Compared to 78 Percent in 2018 In-house ad agencies are no…
Subject Matter and Kivvit join to create Subject Matter+Kivvit, a new national agency
Subject Matter and Kivvit have joined together to create a new national agency that combines strategic communications, data analytics and insights, government relations, digital…
Top insights for Gen Z marketing
By Lauren Meadows, Williams Whittle In March 2023, Williams Whittle conducted a survey of 144 people between the ages of 11 and 26 (Gen…
Drew Strikes Back, with Red Thinking
By Red Thinking Thinking bigger is foundational to the Red Thinking team. Our ideas are bigger. Our impact is bigger. So, it tracks that…
Controlled experiments at Response Labs
By Emily Barnard, Response Labs At Response Labs, our focus is data-driven decision making, and our motto is Make Every Message Matter. A…
Our best resources for research & analytics
By Brianna Martin, Mighty Citizen All of the marketing efforts in the world will be ineffective if you don’t know who you’re…
Hanes partners with The Martin Agency to bring to life a unique view of Comfort
Hanes has launched a new advertising campaign titled “Make Yourself Comfortable,” which pays homage to its heritage and origins in the Victorian Age of…
EarthxTV engages Trick & Mortar to produce Earth Month campaign
EarthxTV, the official network of Earth Month, engaged creative studio Trick & Mortar to produce a campaign showcasing their passion for promoting sustainability and…
Richard Levick, Levick Strategic Communications, dies at 65
Richard Levick a highly accomplished communications professional and legal expert serving as Chairman and CEO of Levick Strategic Communications, specializing in FIXING THE IMPOSSIBLE,…
