New Facebook Algorithm Elevates Importance of Micro-Influencers
By Jeffrey Davis, Managing Partner, Van Eperen A new algorithm is changing our News Feeds, and it looks like we’re entering the era of “earned social” on Facebook. Businesses…
Instagram was Social Media Star of 2017, Reports O’Dwyer’s
Nearly 2.5 billion people worldwide — or about one in three living on the planet today — logged onto a social network in 2017, according…
Tech Innovations from CES 2018
I was at CES 2018 in Las Vegas last week, and saw thousands of new tech tools, toys, devices, and services being introduced and…
Buzz in Baltimore: News from Jellyfish, Warschawski, Baltimore Fishbowl, GKV and SocialToaster
The Baltimore office of global digital marketing agency Jellyfish announced that, after a competitive pitch process, it has been selected as the cross-channel…
Maryland Updates: News from Planit, August Jackson, Words Count, Red Thinking, Jellyfish and Mindgrub
Ashlene Larson is now Public Relations Director at Planit, joining from Early Light Media where she was Director of Marketing and Client Development. She…
The Cyphers Agency Names Kristin Dyak as Digital Marketing Director
Integrated marketing agency, The Cyphers Agency, hired Kristin Dyak as digital marketing director to lead the agency’s digital marketing team. In this role,…
ICX Media Raises Millions for Marketing, Reports WBJ
D.C.-based ICX Media wants to connect large companies with independent content creators — and it has raised $6.6 million to ramp up…
Nine Credit Unions Sued Over Website Accessibility, States Credit Union Times
At least nine credit unions have been hit with class-action lawsuits over the accessibility of their websites, according to court documents, reports the…
Yahoo States That Three Billion Accounts Compromised in 2013 Data Breach
Yahoo has tripled down on what was already the largest data breach in history, saying on Oct. 3, 2017, that it affected all three…
Clone of Washington Post Website Emerged in China, Reports Financial Times
A lookalike of the Washington Post website emerged in China, reports the Financial Times. According to CNBC, the website used the Washington Post masthead…
Compelling Storytelling Turns “Gadgets” into Powerful Marketing Tools
Technology moves fast, and seems to change on a daily basis. Some trends stick; some don’t. How do you know when a new…
Digital Advertising Facing Moment of Truth
What would you do with a $2.4 billion marketing budget? According to Adweek: “You could buy 1.2 trillion online ads. Or you…
Proving Revenue with Marketing Automation
Effective marketing campaigns are critical to the success of any business. But, proving marketing ROI can be tricky. In this age of technology, and…
Nine Maryland Communications Firms Make ‘Inc. 5000’ List
Inc. magazine released its ranking of the fastest growing privately owned businesses based on revenue growth over the past three years. Maryland communications firms…
Maryland Updates: Chris Stoner Joins Benchworks; Kaye and Rae Join SalientMG
Christopher Stoner joined Benchworks as Business Development and Event Manager for the agency with offices in Chestertown, Md. and Philadelphia. He joins from McDonell…
