LOCAL IMPACT DC Explored Local Advertising Market and Technology, Digital Trends Driving Consumer Engagement
By Huong Cao Broadcasters, publishers, digital media and agency executives attended LOCAL IMPACT DC to examine the Baltimore-Washington ad market at the National Association of Broadcasters (NAB) Headquarters in…
Videology Filing for Bankruptcy
Videology, the software provider for converged TV and video advertising founded in 2007 by Baltimore’s Scott Ferber, also the co-founder of advertising.…
Cambridge Analytica shutters its business, which includes offices in D.C. and Arlington, Va
Cambridge Analytica employees learned that its parent company, the SCL Group, was shuttering the business, with American-based workers directed to return their keycards…
The Term “Digital” Becoming Less Meaningful
Now that we are a few months into 2018, it gives us an interesting opportunity to both look back at the previous year and…
Execs from Publicis, E.W. Scripps, Hudson MX to Discuss Automation and Spot TV at LOCAL IMPACT DC, May 10
Examine the multi-billion-dollar local advertising market at LOCAL IMPACT D.C. hosted by BIA Advisory Services on May 10 at the NAB…
Spotify Launches Major Revamp of Ad-Supported Tier
Spotify is launching a major revamp of its free ad-supported tier, states DigitalNewsDaily, which added that the biggest change: “Users will now be…
Consumers Using Digital Voice Devices for Wide Range of Activities
Online shoppers are using voice devices before, during and after they make a purchase, according to a new survey, states a media report, which…
See “Yavo” in Action at Mid-Atlantic Marketing Summit on April 26
If you plan to attend the Mid-Atlantic Marketing Summit on April 26, you may want to check out Yavo in action. Yavo is…
Starbucks to Offer Free Unlimited Wi-Fi in Exchange for Your Email Address
You can access free Wi-Fi at Starbucks without even buying a beverage but, states MediaPost, “now there’s a price: Your email address.…
Smartphones Have Significant Impact on Podcasting, Concludes New Report
If there was any doubt that the proliferation of smartphones has had a significant impact on podcasting, a new report released by Nielsen will…
Bracket-Busting UMBC Wins Twitter, Too
By Jeffrey Davis, Van Eperen A few years ago I was in California speaking at a national conference of college presidents, leading a “Twitter…
Companies Invest to Boost “Digital Maturity”, States Adweek
As digital disruption continues to create both challenges and new opportunities, brands are making changes to their legacy operating models, technologies and processes, according…
Local D.C. News Website DCIST to be Operated by WAMU
DCIST, the local D.C. news website shut down by “billionaire Joe Ricletts in November, is returning thanks to two anonymous donors”, reports DCRTV,…
Maryland Updates: News from R2i; Orases; Warschawski; and MGH
Baltimore-based R2i named Cara Caruso as its vice president and strategic solutions leader. Caruso previously held sales and leadership roles with Adobe, HP,…
Clare Advisors Advises Carousel30 on its Sale to YES&
M&A Advisory firm Clare Advisors www.clareadvisors.com) is pleased to announce that it served as exclusive financial advisor to Carousel30, an…
