Will Your Office Reopen in 2021?
By Rob Whittle, CEO, Williams Whittle At this writing, it appears that Operation Warp Speed will produce a vaccine as early as next month with 20 million Americans eligible to…
The Power of Great Team Culture
It’s the premise of almost every famous sports story: A new coach inspires a ragtag group of players to unify and overcome a…
Local TV News Audience Now Younger, More Diverse and More Informed
The Nielsen Local Watch Report found that the local news audience has become younger, more diverse and more informed. Here are some stats that…
You Can’t Predict the Future; You Can Only Plan for It
By Tom Davis Our endless summer has, at long last, come to an end. Traditionally fall brings with it an enormous spurt of energy,…
Coronavirus-Driven Downturn Hits Newspapers Hard, While TV News Thrives
According to a new Pew Research Center analysis of change in revenue between the second quarters of 2019 and 2020, not all sectors of…
The Most Important Word in Healthcare — Trust: Fuel for Thought #6
Tips for Healthcare Marketers in the Time of COVID-19 By Dan Sweet It’s no great insight to say that America is incredibly…
Comscore Announces Advancements in Cross-Screen Media Measurement
Reston, VA-based Comscore announced “its comprehensive vision and product innovation that will shape the next generation of audience and advertising measurement.” “The update…
News Viewing Soars, Persons 18-34 Post Biggest Gains in Second Quarter
Content with a focus on the COVID-19 pandemic and social unrest has driven a 23% increase in national and local TV news consumption…
The High Value of Storytelling
By Joel R. Johnson For more than 20 years, my closest collaborators in advertising have been Creative Directors. Win or lose, most often it’…
From Bates to Beyond, We’re Taking A Look Back
For sixteen years, Bates Creative worked with over 200 clients to build brands, connect with members and audiences, and create impact. But clients are…
World Federation of Advertisers Finds Many Members Say Their Marketing Campaigns No Longer Impacted by Coronavirus
“Guarded optimism” is how analysts at the World Federation of Advertisers characterize responses to the federation’s fourth tracking study on the impact the…
Pew Research Center Reports YouTube Becomes Important Source of News for Many Americans
YouTube has become an important source of news for many Americans reports the Pew Research Center, which adds that about a quarter of all…
Media Insights for 2021 Planning: How COVID-19 Changed Media Consumption
By Wendy Weaver COVID-19 has impacted all of our nonprofit clients in 2020 in one way or another. Some clients halted advertising temporarily,…
Pay-TV Expected to Lose Most Subscribers Ever in 2020, Reports TV Technology
Even though TV watching has been up in 2020, when it comes to pay-TV subscriptions the numbers are historic in the wrong kind…
U.S. Ad Economy Rises 5.9% In August, First Expansion Since March, Reports MediaPost
The U.S. advertising marketplace grew 5.9% in August — its first monthly year-over-year expansion since March, when the effects of the…
