New Report Provides Marketers Insights into U.S. Hispanic Consumers
Claritas released a report that gives marketers new insight into the U.S. Hispanic consumer, which today makes up 19% of the U.S. population. According to the report: With…
The Water Cooler Conversation: Gone or Coming Back?
You’ve Zoomed. But have you gathered? Gather is an online platform where you can get people together virtually, as if at an actual…
Study Finds Americans Believe Brands and Corporations Should Speak Out on Polarizing Issues Surrounding Protests
Months into nationwide protests over racial injustice, states MediaPost, “a majority of American consumers continue to believe that brands should speak out publicly about…
What I’ve Learned (or Re-Learned) During the Pandemic
By Rob Whittle, CEO, Williams Whittle A friend of mine wondered to me recently if he’d ever wear a suit to work again.…
Consumer Sentiment Survey Sees Shifts Sparked by Surging Coronavirus Cases
According to just-released data from consumer intelligence firm Resonate, consumers who indicated in July that they were ready to begin resuming certain everyday…
Cade Martin’s Campaign for Tuff Shed Focuses on Company’s Pride in Its Work
By Cade Martin Adjust, pivot, recalibrate – whatever we call it, nearly every business is looking ahead with fresh eyes. Tuff Shed found that the…
Do You Suffer From Zoom Chin?
In a recent article by Patience Haggin in The Wall Street Journal, she writes about how webcams add 10 pounds under your jawline. She…
A Candid Conversation with Top Communicators about Race and Racism: How Should Companies Respond?
By Karen Addis, APR How can and should organizations be talking about hot-bed issues surrounding the murder of George Floyd, systemic racism, and…
Crisis Brings Change…and Opportunity: Fuel for Thought #5
By Dan Sweet, RP3 Agency Many crisis communicators like to point out that the Chinese word for crisis is comprised of two characters – the…
MAC Summit, the Most Comprehensive Marketing Communications Event in the Mid-Atlantic, Set for October 22-23
MAC Summit, the most comprehensive marketing communications event the Mid-Atlantic region has ever experienced, is set for October 22-23. MAC Summit brings…
President Trump Ramps Up Campaign Against TikTok
President Trump has ramped up his campaign against TikTok because of concerns the Chinese-owned company scoops up information on Americans that could be…
Washington Post Releases Workforce Demographics Data
The Washington Post released its first annual demographics report of Post employees, providing both snapshots and trended data views of the gender and racial…
WPP Releases EEOC Workforce Diversity Data: “We are Not Proud of These Numbers”
WPP released its EEOC workforce diversity data for the U.S., revealing that Blacks comprise 2.2% of the region’s senior/executive level…
How Marketing Is Changing in The “New Normal”
By HBP, Inc. As the U.S. economy gradually begins to reopen, you may want your marketing strategy to look different than it has…
D.C. Ranks Second in Top Tech Talent Markets for 2020; Baltimore Rising in Rankings
The top-ranked tech talent markets for 2020 are the San Francisco Bay Area, Washington, D.C., and Seattle. Markets registering the greatest rise…
