Havas Group Reports African Americans Comprise 2.67 Percent of Top Management Ranks
Havas Group reports that African Americans comprise 2.67% of the executive- and director-level management ranks for its U.S. operations, according to MediaPost. The Paris-based holding company…
Navigating the Remote Work Model in the Pandemic Economy
Last month, TorchLight Hire, a DC-area marketing and communications search and staffing firm, conducted a quantitative market study to gather insights from their…
Consumer Culture in the Time of COVID-19: Fuel for Thought # 4
By Christina Pantelias, RP3 Agency First, there was the pandemic. Then, a tidal wave of outrage over racially motivated injustice, followed by protests, and…
Why You Absolutely, Positively Must Keep Advertising
By Rob Whittle, Chairman & CEO, Williams Whittle Most marketers know the studies. They always, unanimously show that brands that keep advertising during recessions…
We’re Down, DC Council, Don’t Put us Under
Listen to the recording (WAV audio) Dear DC Council, Nine years ago I was proud to move my company, Capitol Communicator, into DC from…
Racially Numb: How We Addressed the High Cost of Complacency
By Lisa Nirell I have been racially numb for over 45 years. The cost of complacency recently became intolerable. Here is what unfolded and…
Resonate Finds Four U.S. Consumer Segments Based on Their Comfort Levels with Business Reopenings Following COVID-19
Consumer intelligence firm Resonate finds four U.S. consumer audiences, broken down according to their willingness to engage with reopened businesses following the COVID-…
COVID-19 Local Business Adaptations
By Kelly Callahan-Poe, President, Williams Whittle As our kids completed the last day of “virtual” school and after nearly 90 days in lockdown,…
Consumer Culture in Flux: Fuel For Thought #3
By Maja Husar, Associate Director of Brand Planning, RP3 Agency How can brands contribute to reducing racism? A few lessons from behavioral science. Racial…
Longform Storytelling – How ESPN 30 for 30 and “Last Dance” Docs Get to the Heart of the Matter
I admit I am binge-watching ESPN documentaries during this pandemic. There are worse addictions than the endorphin-boost and motivation that sports victories…
Interpublic Releases Data about Racial Makeup of the Holding Company’s Leadership
Calling it an industry first, Interpublic released publicly data about the racial makeup of the holding company’s leadership ranks in the U.S.…
Reopening? Or Just Thinking About It? Internal Communications is Crucial
By O2 Lab When you’re bringing people back into the office post-lockdown, nothing is more important than communicating well. Before, during, and…
Capitol Communicator’s COVID-19 Survey Finds Five Percent Concerned About Going Out of Business
Over the past couple weeks, Capitol Communicator has conducted a survey on the impact COVID-19 has had on our marketing communications community. Over…
People Remaining Loyal to Local During COVID-19
Despite the increase of online orders since the COVID-19 pandemic began, findings from a recent Nextdoor survey suggest there is a movement to…
Consumers Holding Out for a COVID-19 Vaccine Before Resuming Many Activities, According to New Surveys
While many states and businesses are reopening, are consumers ready to come back? New data from consumer intelligence firm Resonate, a provider of A.…
