Which TV News Correspondents Got the Most Airtime in 2017? Check Out Who Tops the List
Andrew Tyndall is out with his annual list of which stories got the most coverage and which correspondents got the most airtime last year, reports TVNewser, which added that “Tyndall’…
New Facebook Algorithm Elevates Importance of Micro-Influencers
By Jeffrey Davis, Managing Partner, Van Eperen A new algorithm is changing our News Feeds, and it looks like we’re entering the era…
Who, What and Why is Retargeting
By Kristin Dyak, The Cyphers Agency You’re reading an article about the Best of 2018 fashion trends, and to the right, an advertisement…
What’s Ahead for Facebook’s News Feed, Advertisers See “Video Ambitions”, Reports NY Times
Facebook made waves in the media industry with its announcement it would put a new focus on “meaningful social interactions” with close friends and…
Median Age of Typical Cable News Viewer is 60 or Older
According to Nielsen Live +7-day data, in 2017 CNN’s median age was 60, while the median age of the Fox News and…
Instagram was Social Media Star of 2017, Reports O’Dwyer’s
Nearly 2.5 billion people worldwide — or about one in three living on the planet today — logged onto a social network in 2017, according…
Tech Innovations from CES 2018
I was at CES 2018 in Las Vegas last week, and saw thousands of new tech tools, toys, devices, and services being introduced and…
The Washington Post Rated Top News Source for Opinion Leaders Nationwide
The Washington Post reports it’s “the leading news source for federal government opinion leaders nationwide, according to the 2017 Erdos & Morgan Opinion…
CVS Cracks Down on Photo-Manipulation of Beauty Imagery in Marketing Materials
CVS Health Corp. will stop “materially” altering the beauty imagery in its marketing materials that appear in its stores and on its websites and…
Facebook to Take in 10 Percent of All U.S. Ad Spending in 2018
Facebook’s growing dominance of digital is already well-known; this year it will account for 23.0% total US digital ad spending. But…
“More Upheaval” in Greater Washington Media, Reports Washington Business Journal
There’s more upheaval in Greater Washington media, but this time, it doesn’t appear to be bad news. Just more consolidation, reports Washington…
When You’re In It for the Long Game
By Laura Van Eperen, CEO, Van Eperen Just like the University of Wisconsin and the University of Central Florida football teams didn’t get…
Organization Releases Fake News “Cookbook”
If you’re curious where all the fake news on your News Feed comes from, there’s a new resource that could help you…
Will Cars Be the Next Media and Marketing Platform?
While autonomous cars won’t be in every garage anytime soon, today’s vehicles have never been more connected, reports Adweek, adding that’s…
Americans Relying Less on TV News, Reports Pew Research
“Americans are relying less on television for their news, reports Pew Research Center, which added that just 50% of U.S. adults “now get…
