“Advertising’s Moral Struggle: Is Online Reach Worth the Hurt?” Asks New York Times
Advertising on the internet has never been easier, reports The New York Times. “Data and automation increasingly allow companies large and small to reach millions of people every month, and…
Communicators Predict What’s Ahead in 2017
2017 is shaping up to be another challenging year for communicators, in general, and especially those who must interact with legislators and government agencies.…
The Power of Brand Engagement
By Anna Forbes, The Cyphers Agency In 2016, our culture has been defined as “participatory,” especially online. Recent research reveals that consumers feel rewarded…
TV Advertising About to Change Fundamentally
TV and the advertising it carries will, over the next five years, be completely digital, writes Tom Goodwin in Adweek. According to Goodwin, “Our…
Honoring a Beloved Holiday Trend: The Ugly Sweater
By The Cyphers Agency To most, the ugly sweater craze seems to have popped up out of nowhere over the last few years. But,…
Newspapers Reach 69% of the U.S. Population Monthly
“Ever hear the phrase “print is dead”? Well if you check with almost 170 million Americans, they’d tell you that nothing could be…
More Ads Delivered Through Connected TVs, States WSJ
As more Americans employ web-connected TVs and start growing more accustomed to watching shows on demand through apps instead of cable, more ad…
Consumers Cutting Broadband Internet Services
When you think of cord cutting, you undoubtedly think of people giving up their subscriptions to pay TV in order to save money. But…
Gaming Spots and Super Bowl Ads Account for Six of the Top-10 Spots on Adweek and Google’s 2016 YouTube Ads Leaderboard
Gaming spots and Super Bowl commercials racked up massive view counts on YouTube in 2016, accounting for six of the 10 slots on Adweek…
Adults Over 50 Getting Smartphone Savvy States New AARP Report
AARP issued the latest results from its Attitude, Trend & Opinion (ATOM) module, which includes ongoing research on technology ownership and usage among people…
Top-Three Cable Choices for Millennials are ESPN, Adult Swim and AMC
Millennials watch less traditional television than their older counterparts, and that’s true for cable as well as broadcast, where the top networks among…
How the Slogan “Virginia is for Lovers” Changed the State’s Image
“Virginia is not sexy like California. It is not really contemporary either. It is where America’s first colonisers settled, so sometimes it is…
Remembering and Celebrating 35 Years of Success: Some Years Were Just Better than Others
By Cary Hatch, CEO of MDB Communications 1981: the year that MDB first opened its doors. Somehow, it feels like both a lifetime and…
Lessons Learned from the Election: Are Advertisers Out of Touch?
Advertisers are grappling with a stark realization, reports the Wall Street Journal. According to WSJ, “After spending years courting U.S. consumers with aspirational…
Publishing for the Communications Industry with Paul Duning
Karl Boehm, Founder and Chief Marketing Strategist of Spiral Marketing, sat down with Paul Duning, Publisher and Co-Founder of Capitol Communicator. The following…
