WJLA Localizes National Music Campaign to Wake Up Washington
TV stations have been using music to promote their station and their news for years, reports TVNewsCheck. The music image campaign is still relevant today, with music production companies offering…
More Than Half the Women in Advertising Have Experienced Sexual Harassment, Reports Ad Age
More than half of women in advertising have experienced sexual harassment at least once, according to a statistic from a 4A’s study that…
What Was Hot on Facebook in July
According to Facebook’s analysis, reports Adweek, conversation volume for monk fruit—which is often used in association with other fruity words like “grapes,…
Print & Digital Annual Reports: The Best of Both Worlds
By Nicolette Cornelius, Orange Element During report season, our clients often ask us whether they should go with a printed annual report or consider…
Publications Investing in Sponsored Content, Reports NY Times
For some publishers unsettled by a fast-changing online advertising business, sponsored content has provided much-needed relief, reports The New York Times. The…
Research Finds We Need Far Better PR/PA Writing: How Do We Get from Here to There?
By Don Bates, APR What’s wrong with PR/PA writing? Why so many complaints? What can be done to change things for the…
Fox News Facing Graying Audience
While Fox has been the top-rated U.S. cable-news channel for 14 years, overall cable news audiences have been shrinking outside of…
What the Heck is a Twitter Chat and How Can it Help Your Business?
By Kellie Elmerraji, The Cyphers Agency Do you ever feel like Twitter has its own language and that you don’t speak it fluently?…
Average Weekday Newspaper Circulation, Print and Digital Combined, Dropped Another 7% in 2015
In 2015, the newspaper sector had perhaps the worst year since the recession and its immediate aftermath. Average weekday newspaper circulation, print and digital…
Digital Innovation Introduced a “New Set of Influences” on Public’s News Habits, States Pew
Wave after wave of digital innovation has introduced “a new set of influences on the public’s news habits. Social media, messaging apps, texts…
Forbes Features Design Army’s Pum and Jake Lefebure
“In the design world, some may not equate Washington D.C. with America’s hot beds for insanely impressive creative talent like New York…
NPR Business Model “Under Threat” States Wall Street Journal
Public radio is facing an existential crisis, reports Wall Street Journal, in a story about the future of D.C-based NPR. The WSJ…
Location Drives Airport of Choice in Washington, D.C., Area
Airport preference from among the three Washington, D.C., area airports varies widely by specific area of residence. Overall, though, almost four-in-ten…
How Social Media is Defining the New Era of PR
Not long ago, the most successful public relations campaigns, the ones that told the “best” story, were the campaigns that gained the most media…
10 Tips for Simplifying Complex Messages
By Karen Addis Former broadcast reporter Carmie McCook and I led an interactive workshop on June 10 at Capitol Communicator’s PR Summit DC,…
