Navigating Native: Insights from Pam Jenkins, President of Powell Tate
By Pam Jenkins While some of our advertising brethren have long seen themselves as a step above public relations in the hierarchy of marketing services, they’ve long envied one…
Point of Clarification on the News Release and Other News….
By Lisa Matthews I had the pleasure of moderating the Media Relations in a Digital Age panel at Capitol Communicator’s PR Summit DC…
What’s Ahead for the Internet Detailed in Mary Meeker’s Predictions, States The Washington Post
Like it or not, the Internet economy is fueled by advertising, which has gone from $0 to $60 billion in just 20 years, reports…
Time to Change Your Business Model?
By Cary Hatch, CEO, MDB Communications On Friday, June 10, I moderated a panel at the PR Summit DC on the impact of convergence…
Time Spent with Media Leveling Off, States Media Life
In recent years, with the rise of smartphones, tablets, next-gen gaming consoles and the internet of things, time spent with media has been…
What’s New in Social Media
We sometimes forget to periodically check in and keep up-to-date on important news in our industry. So while you were enjoying the…
How Communicators Should Deal with Disruptive Technologies Featured at PR Summit DC, Set for Friday, June 10
Capitol Communicator’s PR Summit DC is set for June 10 at the NAHB Conference Center. The goal of the day-long event is…
Employee Advocacy and the Power of Social Media Sharing
By Brianne Palensky, The Cyphers Agency Brands are using social media more and more each day to drive traffic to their website and market…
Americans Lead “Mobile-First Lives”, States CTIA
CTIA® released its annual survey results, which found Americans used 9.6 trillion megabytes (MB) of data in 2015, three times the 3.2…
Report: Light City Festival Contributed $33.8 Million to Baltimore Economy
Light City Baltimore, the light, music and innovation festival co-created by Baltimore communicators Brooke Hall and Justin Hall of What Works Studio, contributed…
Social Media and the Power of Politics
By Brianne Palensky, The Cyphers Agency This year, social media has influenced politics more than ever. Ted Cruz used Periscope to live stream his…
Digital Marketing News: SEO User Experiments, AdWords’ Redesign, and Virtual Solutions
We all forget to periodically check in and keep up-to-date on important news in our industry. But don’t worry! That’s…
Will Ad Blocking Change Advertising?
By Donna Spurrier Will ad blocking change advertising? Yes, in more than one way, hopefully. The direction may be more education about what ads…
Everything You Need to Know About Marketing to ‘Generation Z’
By Anna Forbes, The Cyphers Agency Move over Millennials, Generation Z has arrived and they’re blazing their own path. A path that marketers…
Local TV Can Get Your Message Through Election Clutter, States Doug Simon, D.S. Simon Media
How can you make your public relations campaign cut through the election clutter? Doug Simon, D.S. Simon Media, states that he has some…
