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Home » WhatsApp to Give User Information to Facebook for Targeted Ads

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WhatsApp to Give User Information to Facebook for Targeted Ads

by | Aug 26, 2016

Facebook is being accused of backtracking on its pledge not to use the data of the 1 billion users of the WhatsApp messaging app it acquired two years ago, report the Guardian.

The Guardian report, in part, added:

 “Stop us if you’ve heard this one: Facebook rolls out a new feature and/or acquires a new company, vowing to protect the privacy of its users’ personal information with its last dying breath. A year or two later, it backtracks and decides it wants spin your data into gold after all – and if users don’t like it, they can delete their accounts.

“And so it is with today’s news about WhatsApp, the messaging service acquired by the world’s most unavoidable social network in February 2014. In a blogpost, WhatsApp announced it would begin sharing names and phone numbers with its parent company, to allow its more than 1 billion users “to communicate with businesses that matter to you too” – like notifications from airlines, delivery services or your bank, for example.”

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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