The Martin Agency leverages influence to drive change in the ratio of underrepresented creators
The Martin Agency announced their commitment to hire a minimum of 50% directorial/editorial talent from underrepresented groups with regards to gender, race and
Crosby celebrates 10th Annual Inspiring Actions That Matter Day of Service; 4,012 volunteer hours and $141,600 donated to local charities since 2013
Continuing a decade-long tradition, Crosby Marketing Communications held its tenth annual Inspiring Actions That Matter™ Day of Service. Since the program’s start
The Big Picture
The Marketing Leaders and Communications Directors Roundtable at the combined conferences of ADWKDC, the Mid-Atlantic Marketing Summit and PR Summit DC on November
About 60 percent of Black viewers more likely to buy from brands that feature someone from their identity group in ads
There were mixed results in Nielsen’s Amplifying Black voices in media study, reports PublishersDaily. On the downside, continues PublishersDaily, there was a decline
New ad campaign promotes updated bivalent COVID-19 vaccines
The Biden administration is launching a new ad campaign to promote the updated bivalent COVID-19 vaccines, in hopes of accelerating a booster campaign
National marketers lack vision into local partners’ business and marketing challenges
A third of national marketers say 40% or more of their company’s revenue comes from local business partners. Yet two-thirds of national
Red Flag wins PR NEWS Platinum Award for best global public affairs campaign of the year with Call Russia campaign
Global communications firm Red Flag, which has a D.C. office, has won the PRNEWS Platinum Award for best global public affairs campaign of
DC News Now begins branding campaign
On July 11, Nexstar combined the news operations of two of its stations — WDCW, the CW affiliate in Washington, and WDVM, an independent in
Clare Advisors represents Buffalo Groupe in its purchase of Sports Marketing Surveys USA
M&A Advisory firm Clare Advisors announced that it served as financial advisor to Buffalo Groupe, LLC, a collection of agencies, events and
Sourcebook: Halloween Deal & New Search Metrics
We’ve got a frighteningly good deal to create or renew your agency, consultant or freelancer Sourcebook profile. Until November 19, get 20% off
American University’s School of Communication (SOC) launches SOC Communication Collaborative for Change (SOC3)
American University’s School of Communication (SOC) has launched “a unique experiential learning opportunity for its students, SOC Communication Collaborative for Change (SOC3). With
The Story of Jack Daniel’s Advertising featured at ADWKDC
Nelson Eddy is always in search of a good story. Nelson has paddled 450 miles on the Mississippi River; ridden the rails across Tennessee
The Washington Post developing The 7 newsletter into a franchise, starting in the D.C. area
The Washington Post is developing The 7 newsletter into a franchise, extending to key markets, starting with the D.C. area, and globally next
D.C.-based Greg Kihlström in top five in Thinkers360 list of global thought leaders in customer experience
Thinkers360, the world’s largest and premier marketplace for B2B thought leaders and influencers, announced its list of the Top 50 2022 Global Thought
Amazon asks judge to dismiss lawsuit claiming the company wrongly uses voice recordings captured by Alexa to target ads
Amazon is pressing a federal judge to dismiss a lawsuit claiming that the company wrongly uses voice recordings captured by Alexa to target ads,
