How’s your influence?
Capitol Communicator is running an industry commentary series by Dennis Goris, president and creative director at Goris Communications. You can find more Brand Creep
Podcast advertising jumps 21 percent in 2021
U.S. podcast advertising spend jumped 21% in 2021, to reach nearly $590 million, according to data from MediaRadar. Spending rose by 46% year-
Next generation of consumers – and marketers – see brand’s purpose as a must in advertising and marketing, states Martin Agency post
Brand purpose and responsibility are more important than ever — “for the societal good, yes, but also to connect with young consumers whose views are
Rachel Maddow, MSNBC’s star primetime host, taking hiatus to work on movie and podcast
Rachel Maddow is stepping back from her prime-time weekday show on MSNBC to work on movie and podcast projects, reports Business Insider. The
D.C.-area agency updates from Stanton Communications, Prosek Partners and Susan Davis International
Stanton Communications, Inc., reports the agency “reconstituted its ownership structure to include key executives and move away from sole ownership by the founder, Peter
ANA study finds email most-used response medium, but direct mail can be remarkably effective
When it comes to direct marketing media strategies, email remains king among advertisers while social media is gaining ground and running a close second,
New Wikipedia book focuses on what you need to know to succeed
Wikipedia for Business 2022: The Rules and Developments that Businesses and Communicators Need to Know to Succeed In his latest book, Wikipedia for Business
The Washington Post records more than 71 million unique digital visitors in December 2021
The Washington Post reports it had 71.6 million total digital unique visitors in December 2021, up 13% month-over-month. Of this audience,
Transparency
Capitol Communicator is running an industry commentary series by Dennis Goris, president and creative director at Goris Communications. You can find more Brand Creep
Voiceover legend Florence Aaronson, aka Flo Ayres, dies at 98
Florence Aaronson, a voiceover legend known professionally as Flo Ayers, died in her sleep at the age of 98. Wikipedia states that Aaronson was
Google sued for allegedly deceiving consumers and invading their privacy
The District of Columbia and three states are suing Google for allegedly deceiving consumers and invading their privacy by making it nearly impossible for
TorchLight Hire predicts 2022 will see continuing changes related to the hiring of area marketing and communications leaders
Stephanie Ranno, TorchLight’s VP of Business Development and Account Management, provides 2022 predictions regarding continuing changes related to the hiring of marketing and
Lisa Nirell, founder of EnergizeGrowth® and Marketing Growth Leaders, named to 2022 Power List of Top Leadership Voices
Lisa Nirell, founder of EnergizeGrowth® and Marketing Growth Leaders, has been named to the 2022 Power List of the Top Leadership Voices. She was
Ad industry struggling to retain diverse employees, states study
As the ad world continues to work to diversify its employee base, it’s struggling to retain employees due to pervasive issues ranging from
PR and ad firms urged to stop working for oil and gas companies
More than 450 scientists have called on public relations and advertising firms, including Edelman which has a significant D.C. presence, to stop working
