Presenting Fresh Blood: Meet Matthew Mallen, Programatic Advertising Operations Coordinator, Mobile Posse
Whether you call them Pluralists, Neo-Digital Natives or the Job Hopping Generation, a new cohort of marketers is emerging and things will never
“Becoming the Brand Authentic” Focus of ADWKDC, Oct. 15-19
Trust. Authenticity. Fake News. Transparency. These are words that keep marketers, advertisers, copywriters, designers, social media managers, journalists and media planners up at night.
Facebook Could Face $1 Billion In Fines for Privacy Breach Involving Approximately 50 Million Accounts
Facebook could face more than $1 billion in fines for its latest privacy breach, which exposed at least 50 million user accounts, reports Digital
“The Marketing Game” with Josh Golden | Episode 2 with Kerry Morgan, Booz Allen Hamilton
Yes& has partnered with Capitol Communicator to create “The Marketing Game” video series. In “The Marketing Game”, Yes& challenges the D.C.
Ratings No Longer Key to a TV Show’s Survival
A profound shift has begun to seize the television industry, reports The Washington Post, as ratings “no longer hold a key to a show’
Destination DC Appoints MMGY as Agency of Record
Destination DC (DDC), the official destination marketing organization for Washington, D.C., announced its new advertising agency of record, MMGY Global. MMGY is a
Facebook Data Breach Affects 50 Million Users
Facebook has been hit with a data breach affecting around 50 million users, and forcing 90 million to log back in, the social media
“Raw Reality” Focus of New Under Armour Campaign
The latest campaign by Baltimore-based Under Armour sets out to show the raw reality of training, complete with blood, pain and exhaustion on
Digital Ads are Prime Reason U.S. Advertising to Grow Five Percent in 2019
After some promising advertising results this year, expect TV advertising to sink back into a decline in 2019 — as digital advertising continues to soar,
inVisibleCreatives Working to Fix Gender Ratio in Advertising Industry
The key to have more women in the ad industry is… having more women in the ad industry, states inVisibleCreatives, which is an initiative
Four Communicators Who Worked in D.C. Included in PRWeek’s List of the 20 Most Influential Communicators in Past Two Decades
PRWeek published a list of those it felt were the 20 most influential communicators during the past two decades and the professional careers of
Fors Marsh Group Partners with WPP and iHeartMedia to Launch the National Opioid Action Coalition
In response to the national opioid epidemic that has killed tens of thousands of Americans and impacted millions more in the past year, Fors
On the Homefront of VR Technology
Virtual Reality technology is often thought of as impractical; the effects look great in movies and video games, but most people don’t see
Producing Content Marketing That People Value
Producing content that people value requires businesses to understand their customers’ content preferences and concerns. These differ according to customers’ intent, demographic indicators such
Making News: Lisa Osborne Ross and Valerie Camillo Included in WBJ’s Women Who Mean Business Awards, Spectrum Wins Award and Moxy DC Names Key Staff
Lisa Osborne Ross, president of the Washington region, Edelman, pictured above, and Valerie Camillo, chief revenue and marketing officer for the Washington Nationals, are
