Virtual Reality More Accessible Than Ever, States HighRock
By Bryan Brown and Len Sullivan Virtual Reality has grown a lot in the last year. Companies like Microsoft, Google, and Apple are all
“Do Your Research” if You Want Your OpEds Accepted by the Media, States PR Summit DC Panel
How organizations can get their op-ed submissions accepted was just one of the topics covered in Capitol Communicator’s PR Summit DC, July
BuzzFeed Starts Site For News Coverage
BuzzFeed launched a standalone site for its news coverage, called BuzzFeed News, reports Publishers Daily, which added that the idea “is to separate BuzzFeed’
D.C.-Area Agency Updates: Sage, Aperture Strategies and Measured Results Marketing
Sage Communications, based in McLean, Va, announced the addition of five public relations clients. According to Sage, the five are: HyTrust, an automated cloud
Age is Next Issue for Advertisers to Address
Following Procter & Gamble’s Marc Pritchard’s recent prediction that age will be the next issue on the agenda for advertisers to address
Nats and Orioles Dispute Over TV Rights Fees Likely to be Reheard by Committee of Baseball Execs
The long-running dispute between the Washington Nationals and Baltimore Orioles over television rights fees likely will be reheard by a committee of baseball
BRINKdown Episode 6: Patternizing IGTV as a Regular Content Piece
BRINK is a creative digital agency who believes there is a lot of waste among marketing and communications agencies: waste in time, resources and
Access Intelligence Acquires VMA Media
Access Intelligence (AI), based in Rockville, Md, has acquired VMA Media. According to a release, VMA is “a leading organizer of events serving the
Online Video is World’s Fastest-Growing Advertising Format
The rapid rise in video viewing makes online video the world’s fastest-growing advertising format with global viewers spending an average of 67
Gutman Named Head of Content Ventures at USA TODAY NETWORK
The USA TODAY NETWORK, part of Gannett Co., Inc., named Kate Gutman head of content ventures, effective immediately. In her new role, Gutman is
More than 40 Speakers Focus on Future of Communications and Communicators at PR Summit DC, July 19, at National Press Club
Capitol Communicator’s PR Summit DC, set for this Thursday, July 19, at the National Press Club, will offer an in-depth mix of
Google Gives Advertisers More Data to Help Them Make Better Marketing Decisions
After years of holding the data close to its vest, Google has begun to give advertisers more data to help them make better decisions
Washington Nationals Name VIVA Creative as Agency of Record
VIVA Creative, based in Rockville, Md, announced they are the new Agency of Record for the Washington Nationals™. According to a release, the agency
Papa John’s Faces “PR Crisis”, States MediaPost’s Marketing Daily
“From a PR standpoint, you would think it couldn’t get much worse than having to publicly ask neo-Nazis not to buy your
White, Grenier and Zadra Promoted at Crosby
Crosby Marketing Communications promoted three staff members. Debbie White has been promoted to Digital Program Supervisor, Bobby Grenier to Senior Web Developer and Danielle
