Washington Post Makes “Bold Decision” to Increase Investment in Digital Video, States TVNewser
The Washington Post made “a bold decision” to up its investment in the digital video space, and will expand its staff to 70 by
APCO Secures Funding to Remain Independent Agency
D.C.-based APCO Worldwide has reaffirmed its commitment to moving forward as an independent, thanks to a buyout of existing minority shareholder WindRiver
Local Ad Spending to Hit $174B in 2021, Finds New BIA Projections
Between 2016 and 2021, local advertising spending in the U.S. will grow 3.8% annually to $174 billion, according to BIA/Kelsey’s
D.C. Area’s Metro System to Consider Selling Naming or Branding Rights to Increase Ad Revenue
The D.C.-area’s Metro system is set to consider selling the naming or branding rights to stations or even entire bus routes
Ocean City Renews Advertising Contract with MGH
Ocean City, Md, renewed the contract with the town’s ad agency, sparking a debate about the demographics Ocean City should be targeting, including
VCU School of Business Holds Student Competition to Produce Video for Marketing Department
VCU School of Business in Richmond held a student competition to produce a promotional video for its marketing department. According to Richmond BizSense, “students
News Media Alliance, Representing Leading Newspaper Publishers, Seeks an Anti-Trust Exemption from Congress
The News Media Alliance, which represents leading newspaper publishers, called on Congress for an anti-trust exemption that would allow publishers to negotiate jointly
D.C. Metro Pulls “Dangerous” Ads
The Washington D.C. Metro has taken down ads “for an alt-right provocateur’s new book” after receiving numerous complaints from riders, states
Census Business Builder Now Includes “My Own Data” Upload
The latest version of Census Business Builder— version 2.2 — includes the ability for a user to upload their own data and to view
Washington Post Ranks Third on AdExchanger List of Programmatic Publishers for Building Own Ad Tech
The Washington Post reported that it ranked third among AdExchanger list of top 10 programmatic publishers for building its own ad tech. The Post’
Cade Martin Photographs Marriott Rewards Megabonus Campaign
Cade Martin, the award-winning photographer who, among other projects, photographs Capitol Communicator’s Up Close and Personal profiles, has completed a Marriott Rewards
Up Close and Personal: Getting to Know Mike O’Brien, Associate Creative Director at ISL
Capitol Communicator is running a series featuring an in-depth look at communicators in the mid-Atlantic. In this “Up Close and Personal” post,
Agency Update: Michael Fleischer Named President and GM of D.C.-Based Direct Impact
Michael Fleischer has been named president and general manager of D.C.-based Direct Impact after serving as interim leader since April. He will
QVC Keeps Up with Evolving Audience Through Evolving Technology
Quality Value Convenience, better known as QVC, has kept up with an evolving audience by adapting to technology right along with its customers, reports
On the Move in D.C.: Jessica Zigmond Joins NAPHS, John Solomon Joins The Hill and Tina Pelkey Joins the FCC as Press Secretary for the Chairman
Jessica Zigmond joined the National Association of Psychiatric Health Systems (NAPHS) as director of communications. In this role, she will lead efforts to communicate
