Ravens/Redskins NFL Game Presented Marketing Challenge to Dunkin’ Donuts
In Maryland, “where the Ravens and Redskins play just 32 miles apart by car and have bordering marketing territories, some businesses can find themselves
Richmond Ad Club Rebrands as Advertising Club of Richmond
Richmond Ad Club has rebranded as Advertising Club of Richmond with a new logo and website. According to Richmond BizSense, the rebrand – the ad
Cord Cutting Impacts Some Cable Networks More than Others
New data from Deutsche Bank shows that one network has lost more subscribers than any other from cord cutting. That’s The Weather Channel,
WWPR Announces Finalists for 2016 Washington PR Woman of the Year Award
Washington Women in Public Relations (WWPR) will host its 27th annual Washington PR Woman of the Year Award Luncheon on Friday, November 18, at
Up Close and Personal: Getting to Know Trisha Pierce, President, SmithGifford, Falls Church, Va
Capitol Communicator is running a series featuring in-depth profiles of communicators in the mid-Atlantic. In this “Up Close and Personal” profile, we
Campaigns and Marketing Summit Set for December 1 in D.C.
The Campaigns & Marketing Summit brings together 300+ brand marketers, PR and advocacy professionals, and political campaign strategists to discuss their common tactics, strategies,
Crosby Celebrates Fourth Annual “Inspiring Actions That Matter™ Day of Service”
Crosby Marketing Communications celebrated its fourth annual “Inspiring Actions That Matter™ Day of Service.” For the entire day, the agency closed its Annapolis, Md.
ANA Calls for Facebook’s Metrics to be Audited
The Association of National Advertisers is calling for Facebook’s metrics to be audited and accredited by the Media Rating Council in light of
Katrina Hawkins Joins Crosby as Integration Manager
Continuing the expansion of its Washington, D.C., office, Crosby Marketing Communications has added Katrina Hawkins as Integration Manager. Hawkins will help integrate multi-
Visit Alexandria Announces “Alex and Andria” Ad Campaign
Visit Alexandria will embark on a playful new ad campaign in fiscal year 2017 dubbed “Alex and Andria,” with the tagline “let’s get
Twitter May Be Entertaining Buyout Bids
Twitter, which is said to be entertaining buyout bids, may also have Microsoft as a potential suitor, a source told CNBC. CNBC’s David
D.C. Agency Updates: WHITE64, Social Driver and Spectrum
WHITE64 launched a campaign for PCMG targeting government procurement officers—key decision makers who spend a lot of money and, stated the agency, “are
Design Army’s Pum Lefebure Featured in H&M Ad
H&M, the Swedish multinational clothing-retail company, has launched a “stunning new ad” that, states Adweek, “subverts what you think a lady
Virginia Starts Marketing Campaign to Attract LGBT Travelers
The Virginia Tourism Corp. started a new marketing program “specifically aimed at drawing lesbian, gay, bisexual and transgender — aka LGBT — tourists to visit the
Discover the Future of Marketing at Mid-Atlantic Marketing SWummit
This Thursday, we will be convening at the Columbus Conference Center on Baltimore’s Inner Harbor for a day of exploration and discovery. The
