PR Pros Should Study Donald Trump’s Tactics “to See How They Might Benefit,” States CyberAlert
While the media was busy reporting “The Donald’s” presidential bid, some public relations experts took time to analyze his tactics to find what
Baltimore Success Story Highlighted at Mid-Atlantic Marketing Summit on Sept. 30
Greg Vetter, CEO of Tessemae’s All Natural, will be one of the keynotes at this year’s Mid-Atlantic Marketing Summit in Baltimore
Washington Post to Move to New Offices in Mid-December
Washington Post employees will begin working from the company’s new headquarters located at One Franklin Square in D.C, in mid-December. Washington
D.C. Updates: GYMR, SKDKnickerbocker and Ogilvy
GYMR Public Relations announced the addition of several new clients for the D.C.-based agency: * The Advisory Board Company – GYMR won a competitive
Kai Fang Joins Ogilvy Washington as Executive Creative Director
Ogilvy Washington announced that Kai Fang joined the agency as executive creative director and will oversee Ogilvy’s team of creative talent and work
PadillaCRT Wins ‘Best of Show’ at PRSA-NCC Thoth Awards Gala; Mathias, McLearn & Silimeo Inducted into National Capital Public Relations Hall of Fame
PadillaCRT was presented with the “Best in Show” award at the Public Relations Society of America National Capital Chapter’s (PRSA-NCC) 47th annual
Kelly Parisi, Head of Communications and Marketing at LeanIn.org, will be Keynote Speaker at Washington PR Woman of the Year Award Luncheon on Nov. 13
Washington Women in Public Relations announced that Kelly Parisi, head of communications and marketing at LeanIn.org, will be the keynote speaker for its
Nats’ Bryce Harper Featured in Gatorade “Virtual Reality Experience”
Using a combination of live action, computer-generated imagery and binaural audio, “consumers will be immersed into the middle of 360-degree action and
Q&A with Robert Mathias, CEO of Ogilvy PR in North America and President of Ogilvy Washington, One of Three Inducted into PRSA-NCC Hall of Fame on Sept. 16
Robert Mathias, CEO for Ogilvy Public Relations in North America and President of Ogilvy Washington, was one of three people inducted into PRSA-NCC’
Weber Shandwick Names D.C.-Based Jennifer Sosin its Chair, Global Strategy & Insights
Weber Shandwick has appointed Jennifer Sosin its chair, global strategy & insights, and Josh Gilbert its executive creative director, global practices. According to a
Mobile Advertising Predicted to Outpace Spending on Newspaper Ads This Year
London agency ZenithOptimedia predicts that in 2015, for the first time, spending on mobile advertising will outpace spending on newspapers in the United States,
The Washington Post Using “New and Immersive Storytelling Tool” to Cover New York Fashion Week
The Washington Post reports that it is using Story Spheres, described as a new and immersive storytelling tool, to cover New York Fashion Week.
Online Advertising, Led by Google and Facebook, Will Surpass Spending on TV Ads by 2017, States New Report
For years, TV executives and industry analysts had scoffed at predictions of doom. But now, with declining ratings and ad revenue, they are in
Hager Sharp’s Debra Silimeo, One of Three Inducted Into PRSA-NCC’s National Capital Public Relations Hall of Fame
Capitol Communicator is running a series featuring profiles of communicators in the mid-Atlantic. In this “up close and personal” profile, we feature Debra
Washington Post Blocks Some Online Readers Who Block Ads
“Old-school major newspaper organizations have had to try out a lot of methods to drive revenue, but this is a new one: The
