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Guest Columnist

Capitol Communicator and sponsors host various guest postings on topics of interest to the advertising, marketing, public relations and media professional community that Capitol Communicator serves.

Agency

Alpaytac, a Chicago-based national communications firm, announced that Rory Davenport will manage its D.C. office and expand the firm’s public affairs

May 6, 2015
D.C.-Area Updates: Rory Davenport, Matthew Beck and Harjant Gill
Communications

In 2010, when Storyfarm, a video production firm based in Baltimore, was just launched by John Sherman, Adam Rosenberg of Baltimore Child Abuse Center

May 6, 2015
Storyfarm Creates Pro Bono Videos for Baltimore Child Abuse Center
Advertising

comScore, based in Reston, acquired Proximic, a Menlo Park, CA-based analytics company that, according to a release, offers solutions “focused on bringing transparency

May 5, 2015
comScore Acquires Proximic
Agency

Rock Creek Strategic Marketing and CHIEF have integrated operations and now operate as a single agency under the CHIEF brand name. This move, said

May 5, 2015
Rock Creek Strategic Marketing and CHIEF Integrate Operations and Now Operate as CHIEF
Digital

About 150 TV news directors responded to a survey by the Radio TV Digital News Association (RTDNA) regarding the question of “What’s the

May 5, 2015
Social Media Focus of TV News Directors
Communications

Last year, Google changed its mobile search algorithm to reward sites that were developed and designed for mobile devices. In general, mobile-friendly sites

May 5, 2015
Designing for Mobile Friendly and Beyond
Digital

According to The Washington Post, following the success of a tablet app, first launched on the Amazon Fire tablet last year, The Post will

May 4, 2015
Washington Post Tests New Web Experience for Expanding Readership
PR

Cision launched two new flagship products – Cision Public Relations (PR) Edition and Cision Social Edition – designed to meet the needs of communicators who demand

May 4, 2015
Cision Launches New Flagship Products for PR, Social and Content Marketing
Advertising

Nominations for DC Ad Club’s 2015 Silver Medal Award are now open. The Silver Medal Award honors a member of the D.C.

May 1, 2015
Nominations for DC Ad Club’s 2015 Silver Medal Award Now Open
Advertising

Seven D.C.-area entrants who won Gold and Silver ADDY Awards at the DC Ad Club’s 2015 American Advertising Awards went on

Apr 30, 2015
DC Ad Club Represented With Eight District Two ADDY® Awards and the Best of Show – Digital Award
Agency

Leigh George, shown above, has launched freedom, a strategic branding and marketing agency. According to a release, instead of billable hours, freedom offers unlimited

Apr 30, 2015
Around Town: Leigh George Opens freedom; Legacy Adds Two to Leadership Team
Events

Only a few tickets remain for Friday’s Mid-Atlantic Marketing Summit. The Mid-Atlantic Marketing Summit is a major communications event examining emerging

Apr 29, 2015
Mid-Atlantic Marketing Summit to Discuss Trends in Marketing Communications
Agency

R2integrated, a national, full-service agency and a portfolio company of ORIX Mezzanine & Private Equity, has closed the acquisition of digital agency, Make

Apr 29, 2015
R2integrated Acquires Digital Agency, Make Me Social
Advertising

Richmond BizSense has a monthly wrap-up of what’s new in the Richmond communications community and this month’s wrap-up includes:  – The

Apr 29, 2015
Updates from Richmond
Advertising

By Ralph Crosby The power of behavioral economics in marketing was affirmed recently in an Advertising Age article by Michele Fabrizi, in which she

Apr 29, 2015
The Marketing Power of Behavioral Economics
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