D.C.-Area Updates: Rory Davenport, Matthew Beck and Harjant Gill
Alpaytac, a Chicago-based national communications firm, announced that Rory Davenport will manage its D.C. office and expand the firm’s public affairs

Storyfarm Creates Pro Bono Videos for Baltimore Child Abuse Center
In 2010, when Storyfarm, a video production firm based in Baltimore, was just launched by John Sherman, Adam Rosenberg of Baltimore Child Abuse Center

comScore Acquires Proximic
comScore, based in Reston, acquired Proximic, a Menlo Park, CA-based analytics company that, according to a release, offers solutions “focused on bringing transparency

Rock Creek Strategic Marketing and CHIEF Integrate Operations and Now Operate as CHIEF
Rock Creek Strategic Marketing and CHIEF have integrated operations and now operate as a single agency under the CHIEF brand name. This move, said

Social Media Focus of TV News Directors
About 150 TV news directors responded to a survey by the Radio TV Digital News Association (RTDNA) regarding the question of “What’s the

Designing for Mobile Friendly and Beyond
Last year, Google changed its mobile search algorithm to reward sites that were developed and designed for mobile devices. In general, mobile-friendly sites

Washington Post Tests New Web Experience for Expanding Readership
According to The Washington Post, following the success of a tablet app, first launched on the Amazon Fire tablet last year, The Post will

Cision Launches New Flagship Products for PR, Social and Content Marketing
Cision launched two new flagship products – Cision Public Relations (PR) Edition and Cision Social Edition – designed to meet the needs of communicators who demand

Nominations for DC Ad Club’s 2015 Silver Medal Award Now Open
Nominations for DC Ad Club’s 2015 Silver Medal Award are now open. The Silver Medal Award honors a member of the D.C.

DC Ad Club Represented With Eight District Two ADDY® Awards and the Best of Show – Digital Award
Seven D.C.-area entrants who won Gold and Silver ADDY Awards at the DC Ad Club’s 2015 American Advertising Awards went on

Around Town: Leigh George Opens freedom; Legacy Adds Two to Leadership Team
Leigh George, shown above, has launched freedom, a strategic branding and marketing agency. According to a release, instead of billable hours, freedom offers unlimited

Mid-Atlantic Marketing Summit to Discuss Trends in Marketing Communications
Only a few tickets remain for Friday’s Mid-Atlantic Marketing Summit. The Mid-Atlantic Marketing Summit is a major communications event examining emerging

R2integrated Acquires Digital Agency, Make Me Social
R2integrated, a national, full-service agency and a portfolio company of ORIX Mezzanine & Private Equity, has closed the acquisition of digital agency, Make

Updates from Richmond
Richmond BizSense has a monthly wrap-up of what’s new in the Richmond communications community and this month’s wrap-up includes: – The

The Marketing Power of Behavioral Economics
By Ralph Crosby The power of behavioral economics in marketing was affirmed recently in an Advertising Age article by Michele Fabrizi, in which she

