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Under Armour Innovating Store Space
So much of today’s marketing relies on the customer experience, from the first touch to what customer’s say about a brand. In
Veteran Communications Exec Frank Mankiewicz has Died
Frank Mankiewicz has died. He was 90-years old. The longtime Washington communications pro served Robert F. Kennedy as his press secretary during his
Ben Bradlee: Champion for the Regional Business and Ad Community
By: Cary Hatch, CEO, MDB Communications With the passing of Ben Bradlee, there will be a plethora of media coverage about Watergate, Woodward and
Ben Bradlee: The Ultimate News Legend
By Geoff Livingston, Capitol Communicator Media Strategist Many newspapers have noted the passing of Ben Bradlee, including his long-time employer and our local
WBJ Releases its 2014 “Power 100” List
The Washington Business Journal released its “Power 100” list for 2014. Ten D.C.-area communicators and media moguls made the “Power 100” list:
Cision Acquires Gorkana Group
Cision, a provider of PR, social software and insight services, acquired Gorkana Group Limited, a U.K.-based media intelligence and data insights service
Sinclair Broadcast Group’s Purchase of Allbritton Communications Leaves Employees at WJLA Washington and NewsChannel 8 “An Unhappy Lot,” Reports TVNewsCheck
Diana Marszalek in TVNewsCheck reports that “ever since Sinclair Broadcast Group announced it was buying Allbritton Communications in July 2013, employees at the group’
Boudreau Joins AARP as Executive Vice President and Chief Communications and Marketing Officer
Martha Boudreau, a highly respected and recognized leader in international communications, has joined AARP in the newly-created role of executive vice president and
AICR Hires Williams Whittle for National Cancer-Prevention Campaign
The American Institute for Cancer Research (AICR) retained Williams Whittle for a national outreach program for their new initiative, “CANcer PREVENTion. Together We Can”
Brand USA Seeks Agency to Guide Global Media Relations
Brand USA, the D.C.-based, large-scale, public-private partnership promoting travel and tourism to the United States, is looking for an agency
Cord Cutters Win Over Traditional Powerhouses
By Geoff Livingston, Capitol Communicator Media Strategist Last week, both HBO and CBS announced direct download services for independent Internet users. The moves signaled
LMO Advertising Selected by the Virginia Lottery to Help Promote Lottery’s Brand
Arlington-based LMO Advertising was selected by the Virginia Lottery to help promote the Lottery’s brand and games through consumer engagement and social
Medifast Names GKV as Agency of Record
Owings Mills-based Medifast, Inc., a leading manufacturer and provider of weight-loss products and programs, named GKV in Baltimore, as agency of record.
James MacGregor Named WBJ Publisher
James MacGregor, publisher of the Silicon Valley Business Journal in San Jose, Calif., has been named publisher of the Washington Business Journal. MacGregor, 45,
