Marketing

LMO Advertising Selected by the Virginia Lottery to Help Promote Lottery’s Brand

Guest ColumnistOctober 17, 20141 min read

Arlington-based LMO Advertising was selected by the Virginia Lottery to help promote the Lottery’s brand and games through consumer engagement and social media. As part of its work with the Virginia Lottery, LMO will develop the strategy and planning related to media buying and social media engagement to help generate consumer excitement about the Virginia Lottery and its games.

“The Virginia Lottery is one of the most iconic brands in Virginia and we are thrilled to be a marketing partner,” said Chris Laughlin, president and CEO of LMO Advertising. “It’s such a rewarding feeling to be serving an organization that has deep roots in the same community we live and work.”

In its 27th year, the Virginia Lottery is launching a new marketing partnership model that includes the selection of seven different Virginia agencies. LMO is one of the seven selected to provide marketing and communications support. This model allows partners to focus on their areas of expertise and provide the Virginia Lottery with the flexibility to execute a variety of marketing initiatives simultaneously.

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