PRSA-NCC Session Focuses on How to Create Multimedia Content That Gets Seen
Does your multimedia content have that “gotta see this!” factor? If not, then there’s just one thing you’re doing wrong when trying
Veteran Baltimore Broadcaster Robert I. Callahan Died
Robert I. Callahan, a veteran Baltimore broadcaster who was honored in June with a star on Maryland Public Television’s Walk of Fame, has
Clear Channel Becomes iHeartMedia
Clear Channel is rebranding yet again, reports Advertising Age. Just two years after it stripped “radio” from its corporate title, the radio behemoth is
Around the Region: Updates From Fixation Marketing, Crosby Marketing Communications, Weitzman and TorchLight Hire
Fixation Marketing in Bethesda added two staff members to its account services team. Julie Parsons, account manager, will run point for three of Fixation’
Vocus and Cision Announce Acquisition of Visible Technologies
Vocus and Cision, leading global providers of PR tech software being brought together by private equity firm GTCR, will acquire Visible Technologies. Visible is
ADWKDC 2014: My Take-Aways
Cary Hatch, CEO/Brand Advocate, MDB Communications, chatch@mdbcomm.com, @caryhatch The just-concluded ADWKDC 2014 certainly didn’t disappoint this year – the trends,
The Red Hot Analytics Trend
By Geoff Livingston, Capitol Communicator Media Strategist Usually, a marketing conference has a trend that rises to the top. Analytics took the center stage
Washington Examiner Tells Advertisers of Plans Under New Editorial Director
MediaDC CEO Lou Ann Sabatier introduced Washington Examiner’s new editorial director, Hugo Gurdon, to approximately 75 advertisers and potential advertisers at a private
Print Media’s Marketing Comeback
By Ralph Crosby In my book, It’s The Customer Stupid, I wrote: “The combination of the growth of online marketing and the decline
ADWKDC Update: Weitzman Accepted Silver Medal Award, and a Panel Discussed This Year’s Cannes Lions
Alan Weitzman of the Weitzman agency was honored with the DC Ad Club’s Silver Medal Award. Probably half of the 120-plus attendees
CPS Gumpert Becomes Ironmark
CPS Gumpert, a company with roots in the traditional print industry that also offers image development and marketing communications services, announced a corporate rebranding
Agency Updates: Crosby Marketing Communications, Hager Sharp and The Hatcher Group
Madeline Beck has been promoted to integration director at Crosby Marketing Communications in Annapolis. Beck, who joined Crosby in 2009, has more than 13
Booz Allen Hamilton Wins “Best of Show” at PRSA-NCC’s Thoth Awards
The Public Relations Society of America – National Capital Chapter (PRSA-NCC) recognized and honored outstanding public relations campaigns and initiatives produced by D.C.
One Theme from Tuesday’s ADWKDC Session: Engage in Your Audience as Much as Possible
Approximately 170 attendees at Tuesday’s Advertising Week DC’s (ADWKDC) sessions heard presentations that ran the gamut from Larry Kramer, president and publisher
Leigh George, VP, Social @Ogilvy, Featured in Washingtonian Magazine’s “What I Wear to Work” Series
Leigh George, VP, Social @Ogilvy, is featured in Washingtonian magazine’s “What I Wear to Work” series. In the article detailing what she wears
