The basics of strategic PR writing: First point, it isn’t easy!
By Don Bates, APR, Fellow PRSA Let’s start with the conclusion: Strategic PR writing isn’t easy. It requires a lot of grounding in an…
Maryland news from Imre, Think Consulting and Sage Growth Partners
Imre has added two leaders to the agency’s Strategy and Creative functions as it continues to seek healthcare agency-of-record engagements. Haifa Barbari, left,…
D.C.-area agency updates: HudsonLake, Brunswick Group and Zeno Group
HudsonLake, Alexandria, VA, adds Jim Scott Polsinelli as Chief Creative Officer. Polsinelli, states a release, “is a highly respected creative leader with expertise overseeing high-stakes…
Delia Gonçalves, an award-winning journalist, joins COMTO as Vice President of External Affairs
The Conference of Minority Transportation Officials (COMTO) added Delia Gonçalves as Vice President of External Affairs, Previously, Gonçalves was a reporter, anchor and managing editor at…
Crosby to develop PSA campaign for Dave Thomas Foundation for Adoption
The Dave Thomas Foundation for Adoption selected Crosby Marketing Communications (Crosby) to develop a national Public Service Announcement (PSA) campaign that raises awareness about the urgent…
Edelman lays off 330 people, stating “everything is interconnected now”
Edelman is laying off 330 people—a little more than 5% of its global workforce, in a restructuring that CEO Richard Edelman is presenting as a…
Martha Boudreau retiring from AARP as Chief Communications and Marketing Officer
Martha Boudreau is retiring from AARP as Chief Communications and Marketing Officer. For about a decade, she has been instrumental in integrating the organization’s extensive…
Larry Unger, president and CEO of MPT, to retire
Larry Unger, president and CEO of Maryland Public Television, will retire from the organization June 30. Edward H. Kaplan, Maryland Public Broadcasting Commission chair, appointed Vice…
Axios HQ adds Mixing Board, described as a community of the nation’s top comms, brand and marketing leaders
Axios HQ acquired Mixing Board, described as a community of the nation’s top comms, brand and marketing leaders focused on advancing their industries. According to…
Award-winning photographer Cade Martin works with The Sherry Matthews Group and Street Smart on “Slow Down, Life Ahead” campaign
Award-winning photographer Cade Martin collaborated with The Sherry Matthews Group and Street Smart on the “Slow Down, Life Ahead” campaign. According to Martin, “each image…
Mark Clouse named president of Washington Commanders
The Washington Commanders added Mark Clouse as its president. Clouse, who has served as the president and CEO of The Campbell’s Company since 2019, fills…
YouTube is most-used podcast platform in the U.S.
The longer someone has been listening to podcasts, the more they consume, with 15% of America now listening to six hours or more a week to…
WRC news anchor Leon Harris “will be stepping away from the anchor desk to focus on health issues,” reports WRC
Leon Harris, a WRC news anchor, “will be stepping away from the anchor desk to focus on health issues,” stated WRC. “We here at NBC4 — and…
Reach the right people with digital ad targeting for PSAs
By Chris Cavello, Connect360 For every Public Service Announcement you make, you have an audience in mind. Maybe it’s veterans, parents of teenagers, or Spanish-…
Capital Gazette reporter E.B. ‘Pat’ Furgurson III dies at 70
E.B. “Pat” Furgurson III, a dedicated journalist in Annapolis whose life was steeped in newsprint and storytelling, including covering the newsroom murder of five colleagues,…
