PR Summit DC and Mid-Atlantic Marketing Summit Coming Together on November 10
The largest conferences for public relations, advertising, marketing and media in the mid-Atlantic are coming together on November 10 to create a powerhouse program filled with sessions focused on…
Local Advertising Set for Strong Growth Through 2022
Local U.S. advertising will enjoy 6.4% growth in 2022, to reach $138 billion, following 9.9% growth this year — the strongest recovery…
GEICO in Ice Cream Business … Until October 1
Atlanta hip-hop duo Tag Team knew the nostalgia-inducing ad for insurance company GEICO, Chevy Chase, MD, was going to be something special…
The Washington Post Launches Zeus Prime Premium Ad Network
The Washington Post announced the debut of Zeus Prime, which The Post said, is “a groundbreaking premium ad-buying network that connects brands and…
Ocean City Issues RFP for Advertising Services
Ocean City, Maryland, is seeking proposals for “Advertising Services.” For the past 20 years, the town has contracted with Owings Mills-based MGH and…
PepsiCo’s Pearl Milling Company Launches Ad About the New Brand that Replaced the Aunt Jemima Brand
In its first campaign since announcing it was “shuttling the Aunt Jemima brand in February, PepsiCo’s Pearl Milling Company has launched an ad…
Liquified Creative Named Top Agency in Three Categories in Daily Record’s Reader Rankings Awards
Liquified Creative, an award-winning integrated advertising agency based in Annapolis, announced it has received three awards in The Daily Record’s 2021 Reader…
AAF Baltimore Brings Back Scholarship Program
American Advertising Federation (AAF) Baltimore has relaunched its scholarship program for Maryland college students. The three scholarship opportunities are designed to recognize, promote, and…
Dateline Philadelphia: Ownership Change at LevLane
LevLane, the full-service, award-winning Philadelphia advertising agency, has announced that Co-Founder, Bruce Lev, has purchased the shares of his partner, David…
More Local Ad Agencies Now Using TikTok in Campaigns
Borrell Associates Inc., based in Williamsburg, VA, released a study measuring which social media platforms local ad agencies deemed to be “very” to “‘extremely’…
Ocean City to Issue RFP for Advertising
Ocean City is getting ready to shop the town’s advertising contract through a competitive bid process, according to a report in the Ocean…
Veteran Ad Beat Reporter Larissa Faw Dies At 43
Veteran business and advertising reporter Larissa Faw has died at the age of 43, reports MediaPost. She passed away over the weekend and the…
Ad Industry Success & Survival Depends on Diversity
By Ron Owens As a seasoned-marketing and advertising professional, who happens to be Black, I have faced or been confronted by many interesting…
BIA Forecasts Revenues from Traditional and Digital Ads to Hit $142B in 2021
BIA Advisory Services, Chantilly, VA, has revised its 2021 forecasts for U.S. local advertising revenues to $142.4 billion, up $4.8 billion…
Ad Industry Values MSNBC More than Fox News, States MediaPost
Fox News Channel may have the biggest average audience, as well as gross revenues of the cable news networks, but when it comes to…
