Facebook Allegedly Gave Advertisers “Misleading” Metrics for Years on How Many People Their Ads Could Reach
Facebook allegedly gave its advertisers “inflated and misleading” metrics on how many people their ads could reach for years, according to newly revealed court documents in a long-running lawsuit…
CareFirst Launches COVID-19 Vaccine Campaign Created by Planit
CareFirst BlueCross BlueShield (CareFirst), a not-for-profit and the largest healthcare company in the mid-Atlantic region, launched a wide-ranging campaign to…
Planit Unveils Brand Refresh for SECU Maryland
Baltimore-based advertising agency Planit has unveiled a brand refresh for SECU Maryland, with the launch of the credit union’s new “Here’s…
Maryland Approves Country’s First Digital Ad Tax
With a 29-17 vote, the Maryland Senate voted Feb. 12 to override Gov. Larry Hogan’s veto of a digital advertising tax, enacting…
Boutique Creative Agency, Pulp, Launches in Baltimore
After a storied career with T. Rowe Price, two creative executives have launched Pulp, focused on helping businesses solve the right problems for their…
Big Questions about Paying Big Bucks for Ads on the Big Game
By Phil Rabin For years, Americans have had a Super Bowl obsession. Whether it’s because of the ads, the halftime show, the game…
Destination DC and Events DC Issue Advertising RFP to Increase Tourism
Destination DC (DDC), the official destination marketing organization for Washington, DC, and Events DC, the District’s official convention and sports authority, have issued…
Super Bowl Ads: Are they Worth the Price Given the High Cost and Drop in Viewers?
An annual question advertisers ask is whether Super Bowl ads are worth the money. Obviously, the answer depends on the product and the ability…
Facebook to Enable Advertisers to Block Ads Near Inappropriate Newsfeed Topics
Facebook is working on an initiative that will enable advertisers and agencies to exclude their ads from running next to or near topics in…
AAF DC Announces Leadership Team for 2021-2022; Jodie Warren Named President
The American Advertising Federation DC Chapter (AAF DC) announced its officers and directors for 2021-2022. AAF DC elected Jodie Warren of Yes&…
January 6 Exposed Problems that will Impact Ad Industry for Years, States 4As
By Alison Pepper The election highlighted what many Americans already understood: we are a deeply divided nation, and that’s not changing anytime soon.…
AAF Baltimore Announces Board and Forms Diversity, Equity, Inclusion and Belonging Committee
The American Advertising Federation of Baltimore (AAFB) convened for its first Board meeting of the year and announced its new Board of Directors and…
Marketing for Change Names Karen Ong Executive Creative Director
Marketing for Change, a research and creative agency focused on behavior change, announced the promotion of Karen Ong to executive creative director. A principal…
Nike Ad Tops Adweek’s 25 Best Ads of 2020
You can’t describe life in 2020 without comparing it to all the years you’ve known before, states Adweek. “Nothing was the same…
Storyfarm Creates Launch Video for Ground and Pound Energy Drink
Baltimore’s Storyfarm, producer of online video content and broadcast television spots, recently completed a video project for a startup beverage company’s launch…
