Giant Food Ends “It’s Academic” Sponsorship After More than 50 Years
After more than 50 years, Giant Food will drop its sponsorship of “It’s Academic.” During that time, Giant has given over three million dollars in scholarship funds to participating…
Barb Clapp Joins CFG Bank Board; Orioles Announcer Jim Hunter to MPT; News from Kapowza and SparkPost
Baltimore-based CFG Bank, a locally owned and operated commercial bank, announced the addition of Barb Clapp to its growing Board of Directors. Clapp…
Facebook Ad Rates Rise 30 Percent Over 2020
Facebook ad rates in 2021 have increased 30% over 2020 levels, according to an analysis by performance marketing agency Aisle Rocket, reports MediaPost. The…
Liquified Creative Continues Growth with Addition of Tyler Lewis as Marketing Manager
Liquified Creative, an award-winning integrated advertising agency based in Annapolis, announced the hire of Tyler Lewis as Marketing Manager. Lewis will support planning…
“Triopoly” Attracts Majority of U.S. Ad Spending in 2020
Google, Facebook and Amazon, collectively, attracted the majority of all U.S. ad spending last year, according to a provisional GroupM analysis published by…
The Martin Agency and Tag Team Spot for GEICO Viewed More than 14 Million Times on YouTube
“One commercial has overtaken the advertising world through an incredible coming together of a classic tune, a powerhouse marketing campaign and, of course, the…
Yes& Wins Best of Show at 2021 AAF DC American Advertising Awards
The 2021 AAF DC American Advertising Awards Show, March 18, honored the work of advertising professionals in the Washington metro area. The Best of…
AAF DC’s Annual American Advertising Awards Show Set for March 18
The 2021 AAF DC American Advertising Awards Show, March 18, will recognize the work of advertising professionals in the Washington metro area. The virtual…
AAF Baltimore Announces 2021 Individual Achievement Award Winners
The American Advertising Federation of Baltimore (AAFB) announced the 2021 individual achievement award winners at the 47th Annual American Advertising Awards Show, held virtually…
“Normal” Banned from Unilever Ads and Marketing Communications
Backed by new consumer research showing that seven in ten people feel the word creates a negative connotation, Unilever will no longer use the…
Polished Nichols Launches; PR News Nominates Educators, Schoonmaker Joins Renegade and Sinclair Announces Cuts
David Marshall, Ph.D., APR, of Morgan State University and president of the PRSA Maryland chapter, and Talisha Dunn-Square, of Bowie State University,…
New Research Finds Many Americans Want Ads to Focus on Product Information, Not Discounts or Trying to Make Them Laugh
With the digital ad industry poised to discuss — and debate — changing consumer sentiment about the role of advertising in their lives, MediaDailyNews reports that…
Marriner Wins Best of Show; TBC honored with Mosaic Award for Visit Baltimore Campaign at Baltimore’s 47th Annual Advertising Awards Show; Lifetime Achievement for Dave Imre
Baltimore’s community of advertisers, marketers and creatives gathered virtually for a livestream event on March 4 to celebrate the 47th Annual American Advertising…
AAF Baltimore Celebrates the Evolution of the Industry with Virtual American Advertising Awards Show on March 4
In the world of advertising, only the strongest — and the strangest — survive. AAF Baltimore says it’s time to celebrate the evolution of the…
Jellyfish Acquires Five Companies; MGH Moving to Hunt Valley
Digital marketing agency Jellyfish, with U.S. operations based in Baltimore, has acquired five companies—each a known leader in the digital space. “Jellyfish’…
