Radio Industry Takes Big Hit in 2020 Due to Cuts in Ad Spending
The radio industry took a big hit in 2020 due to the pandemic and subsequent cutbacks in overall ad spending. According to the first quarter edition of BIA Advisory Services’…
Dateline Philadelphia: Promotions and New Roles at LevLane
LevLane Advertising in Philadelphia announced the addition of Nicole Landau as its new CFO. Landau will oversee all agency financial functions and will serve…
Bigger Brands Discovering Podcast Advertising
U.S podcast advertising is poised to grow as much in the next two years as in the entire past decade, according to a…
Planit Taps Under Armour’s Jed Jecelin as Executive Creative Director
Baltimore’s Planit announced that Jed Jecelin has joined the firm as executive creative director. In his new role, Jecelin will oversee and manage…
Baltimore News from TBC, Erickson Senior Living, St. John Properties, Warschawski, Harvey and SECU
Baltimore’s TBC recently helped Erickson Living unveil their re-brand as Erickson Senior Living. The new logo and branding is part of a…
Destination DC Launches $2.5 Million Ad Campaign to Jumpstart Visits to City
Destination DC, the tourism marketing arm of the District, has shed light on just how much damage the pandemic has caused to D.C.…
Amazon Using Deep-Learning Models to Improve Ad Relevancy
Amazon is using deep-learning models based on algorithms to improve on the sponsored product ads that serve up at the top of the…
“The Younger You Are, The More You Need AARP,” States New Campaign
AARP, based in D.C., has launched a brand campaign entitled “Wise Friend and Fierce Defender,” aimed at creating a greater emotional connection with…
U.S. Ad Market Turns In Best March Ever, Reports MediaPost
In the first year-over-year comparison with a month impacted by the 2020 COVID-19-related ad recession, the U.S. ad market…
Women Named to Multiple Top Roles in Ad Industry, Reports AdAge
A trend appears to be taking hold, based on the numerous executive shifts in the ad industry this month: Women are making strides that…
Distracted Driving is Dangerous, States GEICO Campaign
April is Distracted Driving Awareness Month and GEICO, based in Chevy Chase, MD, released a campaign to remind drivers to stay focused on the…
Maryland News from Unconquered, Warschawski and Sage Growth Partners
Baltimore’s Unconquered added Erin Prosser as director of account strategy. Prosser, in photo, will be responsible for leading the strategy and day-to-…
Omnicom Encourages More Asian Representation In Ads
Global communications giant Omnicom has called PR, media and advertising pros to support the “three in five” challenge, an initiative developed by Omnicom’s…
Marketing for Change Partners with The Abbi Agency and Ericka Aviles Consulting to Execute $3.2M Health Insurance Exchange Contract
The collective partnership of Marketing for Change, a research and creative agency anchored in behavioral science, The Abbi Agency, and Ericka Aviles Consulting has…
Ad Industry Diversity Report Finds “Room For Improvement,” States Forbes
The 4As is hoping to use new survey data about diversity to improve the ad industry and foster dialogue, reports Forbes. According to the…
