The Washington Post Announces Zeus Insights to Reach Target-Specific Audiences
The Washington Post announced the development of Zeus Insights which, it stated, is a “new thematic targeting technology that leverages first party data and machine learning to give brands and…
Baltimore News: imre Moving Back to Towson; Abel Adds Creative Director; New Hires at GKV
Independent marketing agency imre announced that it is returning to Towson. Using a heat map showing employees’ ZIP codes, agency leaders Dave Imre and…
Ithaca College Wins AAF’s 2019 National Student Advertising Competition
Ithaca College was named the champion of American Advertising Federation (AAF)’s 2019 National Student Advertising Competition (NSAC) by this year’s corporate sponsor…
Maryland News: Smith Joins SECU as CMO; New Hires at Cyphers, Energy Select and MGH; Tellys for UNCONQUERED
SECU, Maryland’s largest credit union, hired Becky Smith, left, as Senior Vice President and Chief Marketing Officer. According to an announcement, Smith will…
Choice Hotels, Rockville, MD, Launches “Our Business is You” Campaign
Choice Hotels, Rockville, MD, is launching a new nationwide, multi-media campaign, “Our Business is You,” that, states Choice Hotels, “leverages the consumer truth…
Visit Baltimore Brings on Bellweather Agency to Work with TBC and Miles Partnership
Visit Baltimore, the city’s official destination sales and marketing arm, announced new and renewed agency partnerships to help the destination drive economic impact…
Steve Pacheco Named President and CEO of AAF
The American Advertising Federation, based in D.C., named Steve Pacheco as its new president and CEO. He succeeds James Edmund Datri, who announced…
Baltimore’s idfive Expands Creative Team; GKV Adds Four; C+W Communications Rebrands
Integrated marketing agency idfive has expanded its creative team, welcoming Associate Creative Director Meagan Petri, left in photo. The agency also announced two internal…
Ad 2 DC Launches Pro Bono Campaign for Washington Parks & People
Ad 2 DC has created a pro bono campaign for Washington Parks & People. Ad 2 DC is an organization of young professionals in…
YouTube Ads Getting Longer
YouTube is one of the pioneers of the six-second ad format, launching the six-second “bumper” ad in 2016, reports Digital News Daily,…
Buzz in Baltimore: Pittsburgh’s MARC Opens Office for Lottery Account; AAFB Winners Receive 17 Awards in District 2 Competition
MARC USA’s Cogniscient Media, the division of the Pittsburgh agency selected to handle all media planning and buying for the Maryland Lottery, has…
Should You Use 3D or Photo?
When deciding how to unveil and market a new product, business owners are a lot like Hollywood directors and producers shooting a movie. Business…
Digital Ads Are Raking In More Cash Than Ever, Reports Adweek
2018 was yet another record-breaking year for digital marketers in the U.S., reports Adweek, which added that the most recent estimates—which…
MDBeInteresting: Why Do Billion Dollar Companies Use Stock Photography?
Why Do Billion Dollar Companies Use Stock Photography? In advertising? In social media? In corporate communications? If you look at the websites of Fortune…
AI Changing Agency Model
The role of the agency continues to change as Google, Bing and other platforms use artificial intelligence, making it easier for brands and other…
