Lost Business Secrets Millennials Need to Know
By Robyn M. Sachs This is the second part of the article with advice for millennials on succeeding in today’s business environment. (Each part stands alone and can be…
GKV Names Co-Creative Directors; Yes&’s Kihlstrom Talks Agile Branding; Weber Shandwick Adds Three
GKV has named Dave Broscious and Mark Rosica co-creative directors as long-time Creative Director Jeff Millman takes on a new role at…
D.C. Congresswoman Eleanor Holmes Norton to Introduce Bill to Require Federal Agencies to Report Ad Expenditures
D.C. Congresswoman Eleanor Holmes Norton is working to accomplish what may not have been possible during the last Congress, reports The Charleston Chronicle,…
Study Shows Disconnect in Diversity Efforts in Advertising and Marketing
Recruiting and retaining racially diverse talent continues to vex marketers due to a fundamental disconnect between the resources being invested in diversity initiatives and…
2019 American Advertising Awards – DC Set for March 21
The American Advertising Awards D.C. celebration is set for March 21 at the Carnegie Institution for Science, near Dupont Circle. According to AAF…
Study Finds Podcast Ads May Be Just as Effective as TV Commercials in Driving Consumer Actions
A study commissioned by radio giant Westwood One suggests that podcast advertisements may be just as effective as television commercials in driving consumer actions,…
Tickets On Sale for Baltimore Ad Club’s “Freakin ADDYs” Awards Show
The American Advertising Federation of Baltimore announced that tickets are on sale for the 45th Annual American Advertising Awards Show (the ADDYs), which will…
Super Bowl Ads “Sidestepped Anything that Might Offend”
Pepsi should have chosen a different slogan for its ads during this year’s Super Bowl, states NPR, which added that he company’s…
Super Bowl Ads Aimed Increasingly at Women
Super Bowl ads this year are aimed increasingly at women, with more messages of female empowerment, as marketers seek to navigate a polarized political…
Research Finds Digital Ads Work and Can Increase Voter Turnout Among Millennials in Municipal Elections
While millions of dollars are spent every day on digital advertising, no research has found these ads actually work — until now, states EurekAlert!, which…
Lost Business Secrets Millennials Need to Know
Much has been written about how to work with millennials: what they want from their jobs, how they differ from previous generations, how to…
Visit Baltimore Previews New Tourism Campaign; Renegade Adds Digital Content Studio
Visit Baltimore announced the “We’d Love to Meet You” campaign featuring destinations such as the American Visionary Art Museum in Federal Hill, Sagamore…
Baltimore Malvertising Prevention Firm Clean Creative Names Gillis CEO
Clean Creative, a Baltimore-based firm specializing in the prevention of cross-platform malvertising, announced that Matt Gillis has joined the company as its…
PlowShare Group Adds Gina Cicatelli Ciagne and Lindsey Swanson
PlowShare Group, one of the largest producers of public service advertising in the United States, adds Gina Cicatelli Ciagne and Lindsey Swanson. Gina Cicatelli…
Buzz in Baltimore: idfive Promotes Three; Ad Age Recognizes Weber Shandwick and MGH
In Baltimore, integrated marketing agency idfive announced the promotions of Director of Finance Tara Nowakowski as well as Directors of Client Services Caitlin Currey…
