“Marco Polo” Appears in Geico Ad Featuring Modern-Day Game of Marco Polo
One of the last places you’d expect to see 13th century Venetian explorer Marco Polo would be in a pool with a bunch of kids during a round of…
Cyphers Agency Continues to Expand; Adds Four to Support Client Growth
Integrated marketing firm The Cyphers Agency announced four hires to support the agency’s continued growth. Tracy Reed Aguiar, left, has been hired as…
Washington Post Creating “Consumer-First” Approaches for Advertisers
When Amazon chief executive and founder Jeff Bezos bought The Washington Post in late 2013, he said his motive was to bring the distinguished…
Facebook’s New Users – and the Ad Dollars that Follow Them – Surged in Second Quarter of 2016
Facebook topped $2 billion in quarterly profit, six months after crossing the billion dollar mark for the first time, reports the Wall Street Journal.…
Publications Investing in Sponsored Content, Reports NY Times
For some publishers unsettled by a fast-changing online advertising business, sponsored content has provided much-needed relief, reports The New York Times. The…
Sinclair Brands Its Digital Agency As “Compulse Integrated Marketing”
Sinclair Broadcast Group, Inc., which is based in Hunt Valley, Md, announced that its digital agency solutions group has been branded as Compulse Integrated…
Area Updates: HZDG, Falls Communications and Discovery Communications
HZDG is working with Organic Valley on a marketing strategy that includes a new website and social media outreach, reports The New York Times.…
Agenda Announced for Mid-Atlantic Marketing Summit Baltimore
2016 is the fifth year of the spring and fall Mid-Atlantic Marketing Summits. The full-day events have become the go-to and…
Ad Club of Baltimore Welcomes Four Board Members
The American Advertising Federation of Baltimore announced the addition of four newly-elected Board members for the 2016-2017 year: Cara Cameron, managing director…
Ravens QB Joe Flacco to Promote M&T Bank
Joe Flacco, quarterback of the Baltimore Ravens and long-time spokesman for First Mariner Bank, will be speaking on behalf of M&T…
DC Streetcar Promoted Through $221,000 Ad Campaign Urging Washingtonians to “Join the Party”
“The DC Streetcar has actually exceeded its initial ridership expectations. Before its February launch, officials predicted it would carry between 1,500 and 2,…
Zipcar Rolls Out Campaign in D.C. to Track How Many People See Ads
Zipcar is rolling out a campaign in Washington, D.C., and Seattle that blends an old-school advertising technique with new technology—it’s…
“Malvertising” is One of the Primary Reasons Consumers Have Ad Blockers, Two Senators Tell FTC
Two U.S. senators sent an open letter to Federal Trade Commission Chairwoman Edith Ramirez asking about ad fraud, according to an AdAge item.…
Maryland Updates: News from Mindgrub, Warschawski and MGH; Maryland Live! Selects Stanton
Mindgrub promoted Leah Vogely to vice president of creative strategy. Previously director of creative strategy, she oversees a team of 14 graphic designers, digital…
Virginia ABC Selects Spurrier Group as its First Advertising Agency of Record
The Spurrier Group has been selected as the first advertising agency of record for the Virginia Department of Alcoholic Beverage Control (ABC). After a…
