“Troubling Truths About Native Advertising”, Reported by Media Life
“Savvy media people have always been a little wary of native advertising”, reports Media Life. The Media Life article, in part, added: “It’s little more than an advertorial for…
Brands Betting Big on Podcasts, Reports Adweek
Ten years ago, marketers rushed to create blogs in hopes the emerging medium would offer a new, more personal way to tell their stories,…
Facebook Tells Advertisers to Produce Mobile Ads that Load Faster
Facebook wants advertisers to get faster, reports Ad Age. The Ad Age article, in part, added: “The social network is going after one of…
Snapchat Could Have 217 Million Users by End of 2017
Snapchat needs to continue growing its user base to attract big advertising dollars, and it appears to be on the right path, reports Adweek.…
WhatsApp to Give User Information to Facebook for Targeted Ads
Facebook is being accused of backtracking on its pledge not to use the data of the 1 billion users of the WhatsApp messaging app…
Buzz in Baltimore: Planit to Create ‘Sausage Aficionados’; MGH Tapped by Weight Loss Company
Planit has teamed up with Hofmann Brands as its PR agency of record. Planit will promote the Syracuse-based brand and support its retail…
Destination DC Rejects NRA Museum Ad
Turning down precious advertising dollars is not something any business wants to do, but that’s exactly what Destination DC has done in recent…
More Than Half the Women in Advertising Have Experienced Sexual Harassment, Reports Ad Age
More than half of women in advertising have experienced sexual harassment at least once, according to a statistic from a 4A’s study that…
USA TODAY Sports Launches Rio Ad Meter Bracket Featuring Best Olympic Ads
USA TODAY Sports launched the Rio Ad Meter Bracket that features, according to a release, the best ads from across the globe. As a…
Under Armour Seeing Olympic-Sized Shares of Michael Phelps Ad
Despite not being an official Olympics sponsor, Baltimore-based Under Armour’s campaign focusing on Michael Phelps’ preparation routine is seeing widespread exposure, thanks…
ComScore Shuffles Leadership Team as Accounting Investigation Continues, Reports Washington Post
Internet and advertising research firm ComScore shuffled its leadership team, reports The Washington Post, tapping company co-founder Gian Fulgoni as chief executive and…
ADWKDC 2016 Set for Oct. 15-21
ADWKDC 2016, Oct. 15-21, provides opportunities for networking along with keynotes, workshops and panels on relevant topics presented by proven industry talent. The…
Crosby Wins Three Marketing Excellence Awards
Crosby Marketing Communications won three awards in the 2016 Marketing Excellence Awards of the Mid-Atlantic Society for Healthcare Strategy and Market Development. The…
Cyphers Named Agency of Record for American Composites Manufacturers Association
The Cyphers Agency has been named agency of record for the American Composites Manufacturers Association, the world’s largest composites industry trade group representing…
WBJ Lists D.C.-Area Ad Agencies Based on Capitalized Billings
According to Washington Business Journal, LMO, based in Arlington, Va, ranked first on its list of D.C.-area ad agencies ranked by 2015…
