Media Update: Advertising to See Largest Increase in Spending in Six Years, Reports Ad Age
Magna expects 2016 to see the largest increase in United States ad spending in six years, reports Ad Age, which added that the IPG Mediabrands’ agency predicts ad revenue in…
AAF DC’s ADWKDC Starts Saturday
ADWKDC, which runs from October 15 – 21, is designed for advertising, marketing and communications professionals. And, attendees will be from every level in branding,…
Richmond Ad Club Rebrands as Advertising Club of Richmond
Richmond Ad Club has rebranded as Advertising Club of Richmond with a new logo and website. According to Richmond BizSense, the rebrand – the ad…
Jellyfish Wins SEM Agency of the Year at Landy Awards; Hendrick Automotive Media Account Moves to MGH
Jellyfish US, based in Baltimore, was named SEM Agency of the Year at the Search Engine Land “Landy Awards,” recognizing individuals, agencies and internal…
The Cyphers Agency Adds Food and Beverage Accounts
The Cyphers Agency has added two food and beverage clients to its healthy and growing roster of restaurant clients. Vasili’s Kitchen, serving fresh…
Agency Takes High Road After Agency-Client Split
When Gorton’s Seafood decided to consolidate agencies, Rinck did what few agencies left on the sidelines consider – they created a thank-you music…
ANA Calls for Facebook’s Metrics to be Audited
The Association of National Advertisers is calling for Facebook’s metrics to be audited and accredited by the Media Rating Council in light of…
Visit Alexandria Announces “Alex and Andria” Ad Campaign
Visit Alexandria will embark on a playful new ad campaign in fiscal year 2017 dubbed “Alex and Andria,” with the tagline “let’s get…
Design Army’s Pum Lefebure Featured in H&M Ad
H&M, the Swedish multinational clothing-retail company, has launched a “stunning new ad” that, states Adweek, “subverts what you think a lady…
Virginia Starts Marketing Campaign to Attract LGBT Travelers
The Virginia Tourism Corp. started a new marketing program “specifically aimed at drawing lesbian, gay, bisexual and transgender — aka LGBT — tourists to visit the…
McDonald’s Links Agency Compensation to Performance
McDonald’s, the largest chain of fast-food hamburger restaurants in the world, recently selected Omnicom “as the lucky winner of all its U.…
VCU Brandcenter Announces Capital Campaign and Leadership Changes
As it prepares for the university’s largest capital campaign to date, the VCU Brandcenter in Richmond reports it is “tweaking its leadership structure…
Digital Takes Toll of CMOs Concludes New Study
A study published by Russell Reynolds Associates shows that CMO turnover is higher than ever. According to Ad Age, “in some industries, the trend…
D.C. Based Clutch Identifies Top Digital Agencies and App Developers in Philadelphia
B2B research firm Clutch has published a report highlighting the leading full-service digital agencies and mobile application developers in Philadelphia. According to Clutch,…
Jacquelyn Cameron Joins The Washington Post as VP of Leadership Sales
Jacquelyn Cameron will be joining The Washington Post as VP of Leadership Sales, focusing on advocacy and political advertising, reports The Post. According to…
