USA TODAY Sports launched the Rio Ad Meter Bracket that features, according to a release, the best ads from across the globe. As a result, Olympic Games fans will have the opportunity to vote on the top-32 Olympic commercials at admeter.usatoday.com and select a grand winner.
According to a release, competitors in the Ad Meter Rio Bracket include ads from Coca-Cola, Procter & Gamble, Mini, Chobani, Dick’s Sporting Goods, Visa, DeVry, Under Armour, Gillette, Nissan, Omega, CitiBank, BMW, Samsung, Gatorade, Bridgestone, Ralph Lauren, USA Swimming; and others featuring athletes including swimmers Michael Phelps and Missy Franklin, gymnast Simone Biles, decathlete Ashton Eaton, soccer stars Neymar Jr. and Carli Lloyd, among others.
Launching during the first week of the Olympics, the round-by-round voting bracket, utilizing interactive video technology and fan voting, will run until Aug. 24, when the fan-favorite commercial will be announced as the grand winner.
A corresponding editorial series will feature articles that break down each of the results from the five rounds, with insights from marketing experts and USA TODAY contributors. In addition, a video series will take a deeper dive into the top trends and topics surrounding the Olympics, including a behind-the-scenes look at the Team Visa Rio campaign and the most marketable athletes of the 2016 games.