MDB Wins Big in 2015
2015 has proven to be a successful awards season for MDB Communications. The agency has won 11 awards, including five ADDYs, four Telly Awards, one OBIE Award and one Fleurry…
Lines Blur Between TV News and Ads, Reports The Boston Globe
Viewers who tuned in to a recent 10 o’clock newscast on Boston TV station MyTV38 may have seen the future of local broadcasting.…
“Core Internet Spending” to Surpass Broadcast TV This Year
This year, “core Internet spending” will surpass broadcast TV — including its offshoot online services — according to a forecast from FTI Consulting, reports deadline.com.…
LMO Advertising Named 2015 Business of the Year by Arlington Chamber of Commerce
LMO Advertising, the largest advertising agency in metropolitan Washington, has been named 2015 Business of the Year by the Arlington Chamber of Commerce. The…
Under Armour Pulls T-Shirt Design Following “Outrage”
Under Armour “trashed a T-shirt design based on an historic World War II photograph following outrage”, reported Baltimore Fishbowl. The “Band of Ballers”…
New Maryland Campaign Designed to “Satisfy Your Five Senses”
Maryland’s Office of Tourism Development wants visitors to the state to indulge in the sights, sounds, smells, tastes and feelings of Maryland, reports…
LMO Advertising and DecisionQ Unveil “LMODQ” Partnership
LMO Advertising is partnering with DecisionQ, a predictive analytics firm, to form a joint venture named “LMODQ.” The goal is to provide clients with…
Google Says 46% of Web Video Ads Never Viewed, Reports AdAge
Nearly half – 46% – of the video ads running across the desktop and mobile web never had a chance to be seen, according to Google.…
comScore Acquires Proximic
comScore, based in Reston, acquired Proximic, a Menlo Park, CA-based analytics company that, according to a release, offers solutions “focused on bringing transparency…
Nominations for DC Ad Club’s 2015 Silver Medal Award Now Open
Nominations for DC Ad Club’s 2015 Silver Medal Award are now open. The Silver Medal Award honors a member of the D.C.…
DC Ad Club Represented With Eight District Two ADDY® Awards and the Best of Show – Digital Award
Seven D.C.-area entrants who won Gold and Silver ADDY Awards at the DC Ad Club’s 2015 American Advertising Awards went on…
Mid-Atlantic Marketing Summit to Discuss Trends in Marketing Communications
Only a few tickets remain for Friday’s Mid-Atlantic Marketing Summit. The Mid-Atlantic Marketing Summit is a major communications event examining emerging…
Updates from Richmond
Richmond BizSense has a monthly wrap-up of what’s new in the Richmond communications community and this month’s wrap-up includes: – The…
The Marketing Power of Behavioral Economics
By Ralph Crosby The power of behavioral economics in marketing was affirmed recently in an Advertising Age article by Michele Fabrizi, in which she…
Around the Region: HZDG Opens West Coast Office, Two Digital Marketing Firms in Richmond Merge, and West Virginia Tourism Commission Targets D.C. and Baltimore Markets
Rockville, MD-based agency HZDG opened an office in Santa Cruz, CA – the firm’s first West Coast location. Ted Holladay, most recently head…
