D.C.-area agency updates: Edelman Global Advisory, Clyde Group and Glen Echo Group
Edelman Global Advisory (EGA) announced the formation of its Global Health Policy and Public Affairs offering. Led by EGA Health Chair Joseph M. Damond, the newly formed offering, states a…
Undervalued best practices that increase email marketing effectiveness
By Response Labs Ray Tomlinson is widely credited with sending the very first email (albeit, to himself) in 1971. Electronic messaging has come a…
New Wikipedia & SEO book for businesses and communicators now available
Josh Greene, CEO of The Mather Group, LLC, has released his latest book, Wikipedia for 2023: The Rules & Latest Developments that Businesses…
The 62nd Richmond Show accepting entries
The 62nd Richmond Show is now accepting entries. Entries first appearing in public between January 1, 2022 – December 31, 2022 are eligible for entry…
You’re smarter than spell-check
By TalentMEDIA Spell-checking features are often lifesavers, but they are not all-knowing. An editor learns quickly to read every there/their/they’…
New CEO for PROFILES named; awards for Planit and Beyond Spots & Dots; Outdoors Maryland finale
Amy Burke Friedman, left in photo, has been named the new CEO of PROFILES, the 33-year-old media relations firm that has grown…
SEO tactics for 2023
By Josh Greene, CEO, The Mather Group In 2023, SEO is going to stand for Stretch-Energize-Optimize. If organizations want to see results,…
“House of the Customer,” a new book by Greg Kihlström, discusses how brands can create the personalized customer experience of the future
By Greg Kihlström Between consumer demands for more personalized and greater data privacy and competitive pressures to provide better omnichannel customer experiences, brands are…
D.C.-based Penta expands global footprint with acquisition of Hume Brophy
D.C.-based Penta has acquired Hume Brophy, a global public affairs, communications and strategy firm that, states a release, “provides cutting-edge consultancy,…
Henry Connelly, most recently Communications Director for Speaker Nancy Pelosi, joins Precision Strategies as Senior Vice President
Precision Strategies announced that Henry Connelly, most recently Communications Director for Speaker Nancy Pelosi and a twelve-year veteran congressional staffer, is joining the…
Everything you need to know about Contact Keys in Salesforce Marketing Cloud
By Response Labs Inc. We’re frequently asked about Salesforce Marketing Cloud (SFMC) Contacts and Contact counts. Total Contact Count is a crucial billing…
RP3 Agency launches brand campaign for Giant Food
TV and Online Spots Feature Real Shoppers and Stress Brand’s Legacy of Serving Local Communities Independent, full-service marketing agency RP3 has launched…
Qorvis executives acquire the D.C.-based public affairs shop from holding company Publicis Groupe
A team of Qorvis executives has completed a management buyout, wholly acquiring the D.C.-based public affairs specialist shop from holding company Publicis…
New RFP: Retirement Genius
Sourcebook now includes the ability to post a public RFP or RFQ through the CommunicationsMatch™-powered search and RFP tools. Built into Agency Select™…
Employees at agency holding companies facing pressure to go back to the office at least three days a week
Every major holding company has told Adweek that it hasn’t issued an official mandate in writing across its entire network about employees returning…
