Agency considers creating hubs where employees are concentrated or near clients
R/GA is closing its Hudson Yards office in New York City as well as its office space in downtown San Francisco as part of a larger restructuring, states CEO…
Maryland Updates: Eric Lent to Guru; New Storyfarm video for Andis; Cyphers adds two
Eric Lent has joined Guru as Director, Client Development & Strategic Partnerships. The marketing agency is a bicoastal Certified B Corp focused on purpose-…
The lost art of the phone call
By Michael DeMos CEO, The C-360 Agency I can’t tell you how many times a day I look at my email and…
Agencies Promoting MarylandSaves Retirement Savings Program
The State of Maryland has a new program to encourage more Maryland workers to save for a more secure retirement and a range of…
Market research firm, Forrester predicts a “Gold Rush” for B2B marketing agencies
According to a recent report by John Arnold and Jay Pattisall, principal analysts at Forrester, fifty-nine percent of B2B marketing decision-makers now…
Clare Advisors represents Engage, LLC, on sale to Forbes Tate Partners
M&A Advisory firm Clare Advisors (www.clareadvisors.com) announced that it served as financial advisor to Engage, LLC, a D.C.-based…
Kristen Cavallo, CEO of Richmond-based ad firm The Martin Agency, promoted to global CEO of MullenLowe Group
Kristen Cavallo, CEO of Richmond-based ad firm The Martin Agency, has been promoted to global CEO of MullenLowe Group and will serve in…
Crosby expands strategy team with VP Donna Merz Cargas, promotes Chris Coelho to VP Digital Marketing
To further strengthen its strategic consulting capabilities, Crosby Marketing Communications has added Donna Merz Cargas as Vice President, Senior Strategist. It also promoted Chris…
Customer-centric strategy is more than just personalization
By Andy Lock, Response Labs In CRM and loyalty marketing, we talk a lot about personalization, the idea of making communications to a customer…
SEO myths, missteps and magic
— Pros share SEO tips at Mid-Atlantic Marketing Summit — This post, presented in Axios Smart Brevity style as taught by Mike Allen during the…
Data storytelling: The secret to nailing your next presentation
By Juliana Spadaro, Marketing Analyst, Response Labs Understanding and communicating data is an increasingly valuable skill. In business and marketing, data is critical in…
Survey says: 38% of U.S. advertisers say they are likely to sever ties with their current ad agency within the next six months
According to a study of more than 300 marketers conducted by SetUp, a company that matches brands with marketing agencies, 38% of U.S.…
Yes& announces merger with Lipman Hearne
Integrated marketing agency Yes& announced a merger with Lipman Hearne, a Chicago-based marketing firm well-known for their expertise in higher education…
Mister Bee Potato Chips unveils packaging promoting New River Gorge Region
The New River Gorge region, national park and preserve, and southern West Virginia are being featured on a new five-ounce chip bag produced…
“Make every message matter” states Response Labs at Baltimore Innovation Week 2022
By Jason Miller, Creative Director, Response Labs One for the digital history books (guess that’d be the internet), Baltimore Innovation Week 2022 was…
