A Request for Improvements to the Typical Request for Proposal
By Jim Lansbury For the past few months, we’ve been drowning in RFIs and RFPs. Which is obviously a good problem to have. Pitching business is the lifeblood of…
Google to Dominate Local Digital Advertising in 2018, States BIA Advisory Services
Local search advertising on Google and local advertising on YouTube will top $19 billion nationwide and exceed $1 billion in the combined D.C.…
Wiener Named comScore CEO
Reston’s comScore Inc. tapped board member Bryan Wiener as its new CEO, reports Washington Business Journal, which added that Wiener, current chairman of…
WPP, With Large Presence in D.C. Area, Works to Dispel Speculation About Potential Breakup Following Resignation of Martin Sorrell
In the wake of the abrupt resignation Martin Sorrell, shown above, from WPP, Mark Read, the Wunderman CEO who has become one of WPP’…
Sorrell’s Exit from WPP Raises Speculation of Break-Up
Martin Sorrell’s abrupt exit from WPP Plc leaves the worldwide advertising empire in search of a new chief executive officer for the first…
I Lost the Battle, But All of Us in the D.C. Ad Community Won the War
By Matt Smth I got some bitter news recently – my ad agency lost a big pitch. It was bitter because we really swung for…
Stagwell Group Adds ReputationDefender
The Stagwell Group, a D.C.-based firm which invests in marketing services companies, announced its fund, Stagwell Media LLC, acquired ReputationDefender®, a global…
Clients and Agencies Learn Best Practices for Managing an Effective Public Relations RFP Process at PRSA-NCC Session
By Huong Cao Many agencies think of the RFP (Request for Proposal) process for a PR agency as a day-to-day struggle with…
iDigital Media Group Partners with D.C.’s Department of For-Hire Vehicles
iDigital Media Group, LLC., launched a partnership with the Department of For-Hire Vehicles (DFHV) to be one of the exclusive advertising partners for…
More Agency Mergers Coming: They Reflect Profound Changes in Communications
WPP’s decision to merge heavyweights Burson-Marsteller and Cohn & Wolfe into a top three PR firm has shaken up the agency landscape,…
Celebro Media to Open Multi-Million Dollar Broadcast Studio in D.C.
London-based Celebro Media will open a live broadcast studio in D.C. with, stated a release, “stunning views of the White House. The…
“House of Cards” Resumes Production on Final Season
Production has resumed on the sixth and final season of “House of Cards,” reports Variety, which added that the production on the series, which…
Update: The Voice of Hispanic Marketing Rebrands as The Culture Marketing Council: The Voice of Hispanic Marketing
The Voice of Hispanic Marketing, based in Fairfax, VA, rebranded as the Culture Marketing Council: The Voice of Hispanic Marketing (CMC). According to MediaPost,…
D.C.-Area Seeing Growth in Marketing Technology Companies, Reports DC Inno
Think of industries in D.C. and it’s all politics, government, and advocacy, reports DC Inno, which added that the “more technically astute…
D.C.’s Media World Wondering How Discovery’s Move to NYC Will Impact Their Bottom Line
D.C.’s film and media production world reeled upon hearing that Discovery Communications, an early pioneer that made the D.C. area a…
