Martin Agency Named 2016 Agency of Year at The One Show
The Martin Agency was recognized at The One Show as 2016 Agency of the Year. The Richmond-based agency and GEICO, based in Chevy Chase, Md, also received the inaugural…
GW Study Reveals Top-Ranked Area Malls Appeal to Millennials to Strive
An online panel of 473 shoppers was the focus of a GW School of Business marketing study. The study looked into how shopping malls…
Bruce McColl Leaving Mars, Andrew Clarke Named Chief Marketing and Customer Officer
Bruce McColl, chief marketing officer of McLean, Va,-based Mars, is leaving the candy, food and petcare company after 24 years, including 10 as…
Spurrier Group Selected to Promote Upcoming VMFA Kehinde Wiley Exhibit
The Spurrier Group has won a contract to provide strategic marketing and media planning services for the upcoming Kehinde Wiley exhibit at the Virginia…
California Pizza Kitchen Selects imre as National Social Media AOR
California-based restaurant chain California Pizza Kitchen appointed Baltimore-based marketing communications agency imre as its social media agency of record for 2016 following…
Google Urges Bloggers to Follow “Best Practices” When Blogging About Products Received for Free
Bloggers who receive free or gifted products from brands or manufacturers should make sure to follow some “best practices” to ensure they do not…
Cyphers Named Agency of Record for Taylor Bank
The Cyphers Agency has been named agency of record for Taylor Bank, headquartered in Berlin, Md, with 10 locations on Maryland’s Eastern Shore…
D.C.’s Woolly Mammoth Releases Poster Images to Promote 37th Season
With a reputation for creating, irreverent, rousing and visceral productions, D.C.-based Woolly Mammoth Theatre Company is nationally known for its dedication to…
Cyphers Named Agency of Record for UrBurger and go brit!
The Cyphers Agency in Annapolis announced it is agency of record for the UrBurger and go brit! accounts; one is a new brand targeting…
Planit Named PR Agency of Record for Sheetz
Baltimore’s Planit has been appointed public relations agency of record for Sheetz, one of America’s fastest-growing, family-owned-and-operated convenience…
TBC Lands Sears Canada for Rebranding Campaign
Baltimore-based TBC, Inc. announced a partnership with iconic Canadian retailer Sears Canada Inc. following a “thorough pitch process,” including a creative assignment and…
Michael Phelps Does “Final Lap” in Under Armour’s New Ad, Reports Fortune
Under Armour’s performance in the sports advertising arena can be described in just one word: dominant, states an article in Fortune. The article…
Marketers Increasing Social Media Spending Despite Many Not Being Able to Show Impact
Marketers are expected to nearly double their social media spending in the next five years even though most can’t show the impact of…
Parents Reward Brands that Reflect Reality, States Adweek
Whether defined by LGBT parents, nonmarried parents or stay-at-home dads, two out of five households today do not fit the traditional mold,…
Roy Rogers Restaurants Selects Maroon PR as Agency of Record
Maroon PR in Columbia announced that the PR and social media agency has been selected by Roy Rogers Restaurants as its national agency of…
