Colonial Williamsburg and Busch Gardens Williamsburg Launch Joint Ad Campaign
Colonial Williamsburg and Busch Gardens Williamsburg released a joint television ad targeted at Spring Break business as the start of what the two attractions are calling “a year-round marketing…
Were Super Bowl Spots “Must-See” TV?
By Dave Marinaccio As I sat through the defensive struggle that was Super Bowl 50, I had a nagging thought that I’ve been…
Super Bowl Ads 2016: Humor and Heartstrings
By Cary Hatch, MDB Communications The Super Bowl, the annual celebration of (or industry redemption for) the advertising industry, is over – at least until…
Advertising and Mobile Drive Alphabet to World’s Most Valuable Company
With advertising driving its strong sales growth, Google parent company Alphabet this week posted earnings and revenue that topped analysts’ expectations, according to CNBC.…
GKV Named Creative AOR for Back to Nature and SnackWell’s Brands
GKV, one of Baltimore’s largest integrated marketing firms, is kicking off the new year with the addition of two new national consumer packaged…
Super Bowl 2016 Could Top $400 Million in Ad Revenues
This year’s Super Bowl could top $400 million in ad revenues, with nearly 50 minutes of total TV advertising, reports Media Post. The…
Shawn DuBravac, Consumer Electronics Association, to Keynote at Campaigns and Marketing Summit
Shawn DuBravac, Ph.D., the chief economist and senior director of research for the Consumer Electronics Association (CEA), where he helps direct CEA’s…
Droga5 Named Under Armour’s First Agency of Record
Baltimore-based Under Armour announced that Droga5 is the brand’s first agency of record. Droga5 started working with Under Armour in September 2013,…
Atlas Brew Works Crafts a Flavorful Website Redesign with Bates Creative
By Bates Creative Getting to the Atlas Brew Works brewery can be tricky from the non-descript storefront, but the 18-wheeler hauling beer…
Campaigns and Marketing Summit Makes Strange Bedfellows
On November 13, Capitol Communicator, the mid-Atlantic’s preeminent marketing and communications publisher; Potomac Tech Wire, covering the business of technology; and Campaigns…
A New Spot to Pop the Question: TBC Works with Smyth Jewelers to Create World’s Largest Engagement Ring
Smyth Jewelers, the largest jewelry retailer on the East Coast, is now home to a gigantic engagement ring, part of a promotion created in…
Campaigns and Marketing Summit Agenda Set for Nov. 13 in D.C.
Capitol Communicator is very excited about our next conference — the Campaigns & Marketing Summit — on Nov. 13 at the National Press Club in Washington,…
Reaching the Growing Number of Hispanics as Part of Your Marketing Campaigns
By Connect360 Multimedia The U.S. Hispanic population continues to be one of the most powerful marketing segments in the country, both in terms…
Michael Phelps Partners with 800razors.com
Baltimore-based 800razors.com announced a strategic partnership with Michael Phelps, who will work with the company as an investor and spokesperson for The…
B2C, B2B & B2G CMOs Kick-Off the Mid-Atlantic Marketing Summit on Sept. 30
Ben Savage, CMO of Flying Dog Brewery; Kevin Alansky, CMO of CircleBack, Inc; and Leslie Ferry, CMO of Earth Networks kick off the Mid-…
