Baltimore Success Story Highlighted at Mid-Atlantic Marketing Summit on Sept. 30
Greg Vetter, CEO of Tessemae’s All Natural, will be one of the keynotes at this year’s Mid-Atlantic Marketing Summit in Baltimore on September 30 at Pier 5…
CareFirst Launches “Live Fearless” Campaign
CareFirst BlueCross BlueShield (CareFirst) in Baltimore has launched a nine-week brand advertising campaign that encourages its members and prospective customers in the mid-…
20th Anniversary of the “Streak” has Special Meaning for PR Firm
While baseball fans in Baltimore and across the U.S. celebrate the 20th anniversary of the “Streak,” John Maroon can look to Sept. 6,…
Philadelphia Branding Agency At Media Expands Into Baltimore; Announces Project with Waterfront Partnership
Philadelphia-based At Media has expanded into Baltimore, moving into the new Emerging Technology Center location in Highlandtown after landing its first local account,…
Under Armour Launches “Rule Yourself” Campaign
Under Armour has unveiled its ‘Rule Yourself’ marketing campaign aimed at defining the Baltimore-based brand’s vision for training as a lifestyle. According…
Maroon PR Adds Famous Dave’s and Carluccio’s
Minneapolis-based Famous Dave’s and the Italian restaurant group Carluccio’s have hired Maroon PR for media relations, social media consulting, partnership development,…
Warschawski Chosen By Pompeian for Baltimore PR
Mount Washington-based Warschawski has been hired by Pompeian, Inc., the number-one importer of olive oil in America, headquartered in Baltimore. Warschawski will…
Campaigns and Marketing Summit Set for Nov. 13 at National Press Club
Capitol Communicator is excited to announce its partnership with media companies Potomac Tech Wire and Campaigns and Elections to co-produce the Campaigns and…
iStrategyLabs Supports USA Network’s Mr. Robot Campaign to Delete Your Debt
iStrategyLabs reports they have been “working furiously over the past few months to execute a first of its kind campaign to promote USA Network’…
Google Says 46% of Web Video Ads Never Viewed, Reports AdAge
Nearly half – 46% – of the video ads running across the desktop and mobile web never had a chance to be seen, according to Google.…
Baltimore Updates: Under Armour CEO Invests in SocialToaster; News from MGH, Weitzman, American Office
Under Armour CEO Kevin Plank is among the new investors in fan engagement and social content sharing firm SocialToaster, which recently announced it has…
Buzz in Baltimore: News from Sheppard Pratt, Baltimore Sun Media Group, idfive and B. Creative Group
Madeline Caldwell joined Sheppard Pratt Health System in Towson, the largest private U.S. provider of non-profit mental health services. She joins from…
Comcast Challenges DirecTV Ad Campaign: DirectTV’s Response Is Some Ad Content So Exaggerated No Consumer Would Believe Some Statements Made
Following a complaint by Comcast, the Better Business Bureau has recommended that DirecTV discontinue its ad campaign featuring Rob Lowe, because the satellite television…
PowerBar Names IMRE as Agency of Record
Sports nutrition company PowerBar has named Baltimore-based IMRE as its Agency of Record for social media, public relations and creative services. “We are…
Buzz in Baltimore: Ravens’ Kevin Byrne to Talk Crisis Communications and Ray Rice; Sinclair Launches Digital Investment Division; ‘Political Connecting’ in Annapolis
Kevin Byrne, senior vice president of public and community relations for the Baltimore Ravens, will discuss crisis communications and the Ray Rice controversy at…
