J.C. Penny’s Print Catalog Makes Comeback: Other Retailers Also See Value in Print Publication
J.C. Penney is reviving its print catalog, reports CBS News, which added that the company stopped publishing the “Big Book” six years ago. According to CBS News correspondent John…
Buzz in Baltimore: idfive Adds Four Higher-Ed Clients; News from MGH and Warschawski
Baltimore-based idfive is providing marketing and web services to four new higher-education clients: Howard University, George Washington University, Brandeis University and the…
Buzz in Baltimore: Clapp Takes on Howard Bank’s PR; ParkRe App Launches; New Hires at LMO and Merkle; GKV Adds Network Health; Planit to Promote Kinglet
Howard Bank, now the largest bank headquartered in the Baltimore region following announcement of its plan to acquire Patapsco Bancorp Inc. of Dundalk, has…
Baltimore ADDY ‘Best in Show’ Goes to MGH for OLD BAY Campaign; TBC and Renegade Take Category Awards
Produced with a ‘Downton ADDY’ theme and with many attendees donning 1920s dinner-party attire, Baltimore’s community of marketing professionals celebrated creative excellence…
Buzz in Baltimore: Margot Amelia Joins Aquarium as CMO; News from Media Works, Planit, MGH, A. Bright Idea and Maroon PR
The National Aquarium has announced the appointment of Margot A. Amelia, left, as senior vice president and chief marketing officer, joining from the Maryland…
Between Downs and Fumbles
The DC ad community/DC Ad Club came together last night to critic the NFL Super Bowl XLIX ads that Capitol Communicator assumes most…
Under Armour Named Ad Age’s 2014 Marketer of the Year
Baltimore-based Under Armour has been named Ad Age’s 2014 Marketer of the Year. The reason, stated Ad Age, was Under Armour’s…
Facebook Adds Local Awareness Ads
This post originally appeared on BurrellesLuce Fresh Ideas Facebook announced its new advertising feature, local awareness ads. Their messaging portrays this as a tool…
Under Armour Innovating Store Space
So much of today’s marketing relies on the customer experience, from the first touch to what customer’s say about a brand. In…
Boudreau Joins AARP as Executive Vice President and Chief Communications and Marketing Officer
Martha Boudreau, a highly respected and recognized leader in international communications, has joined AARP in the newly-created role of executive vice president and…
Baltimore Updates
Weiss PR in Baltimore has been named U.S. agency of record for New Zealand-based Wynyard Group, which offers risk management and crime-…
Renegade Launches Relationship Violence Campaign with One Love Foundation
Hunt Valley-based Renegade Communications launched a national campaign focused on ending relationship violence through a set of educational and technology tools developed with…
MGH’s “Vacation Days” Wins Best Ad Campaign from Baltimore’s City Paper
MGH in Baltimore announced it has earned the Best Ad Campaign accolade from City Paper’s 2014 Best of Baltimore list for its “Vacation…
One Theme from Tuesday’s ADWKDC Session: Engage in Your Audience as Much as Possible
Approximately 170 attendees at Tuesday’s Advertising Week DC’s (ADWKDC) sessions heard presentations that ran the gamut from Larry Kramer, president and publisher…
Woolly Mammoth Creates Campaign To Celebrate Its 35th Theater Season
Bethesda-based RP3 Agency has partnered with Woolly Mammoth Theatre Company to evolve its brand identity and visual style. The new work – which consists…
