Marketers take note: Listeners say they learned about a brand or product on a podcast
Podcasts have become popular advertising and marketing tools giving brands an opportunity to promote products and services, with 65% of U.S. adults saying they have listened to a podcast…
More than 70 speakers set to provide insights and outlook for 2025 at Mid-Atlantic MarCom Summit ADWKDC on Oct. 30
More than 70 speakers from many of the top brands in the Mid-Atlantic region – from B2B, B2C, B2G, non-profits and associations – will…
University of Maryland Medical System Wins Top Honor at 2024 AMA Baltimore MX Awards
The American Marketing Association Baltimore Chapter (AMA Baltimore) announced the winners of its 39th annual MX Awards on Thursday, October 10, recognizing outstanding marketing…
Lawsuit claiming Breyers “Natural Vanilla” ice cream did not contain natural vanilla results in almost $9 million settlement
U.S. customers who have bought Breyers Natural Vanilla ice cream over the past eight years may be eligible for cash payment in a…
Monumental Sports & Entertainment names United Airlines its Global Airline Partner
Multiyear, exclusive deal includes branding and integration opportunities with the Washington Capitals, Washington Wizards, Washington Mystics, Capital One Arena and Monumental Sports Network Monumental…
CareFirst adds Crystal Calloway Mitchell as VP; MPT’s Schupak honored; Imre welcomes LaRosa and Baldwin
CareFirst BlueCross BlueShield (CareFirst) in Ownings Mills named Crystal Calloway Mitchell, in main photo, as vice president of communications. According to an announcement, Mitchell…
FTC cracks down on deceptive AI claims and schemes
The Federal Trade Commission is taking action against multiple companies that have relied on artificial intelligence as a way to supercharge deceptive or unfair…
Washington Capitals ink multi-year partnership with TikTok
The Washington Capitals ownership group, Monumental Sports and Entertainment (MSE), announced a multi-year partnership with one of the world’s largest social media…
Commanders Field in Landover, MD, formerly FedEx Field, becomes Northwest Stadium
The Washington Commanders announced a stadium naming-rights deal with Northwest Federal Credit Union. The facility in Landover, Md, will be called Northwest Stadium.…
Increasing referral business through effective Real Estate Farming
Referrals are like gold nuggets like in real estate. They come from people who trust you because someone they know vouches for you. So,…
Orioles partner with T. Rowe Price; University of Maryland extends Under Armour sponsorship through 2036
The Baltimore Orioles and T. Rowe Price have announced a marquee partnership that makes T. Rowe Price the exclusive investment and wealth management sponsor…
Mid-Atlantic MarCom Summit and ADWKDC 2024 set for October 30
The 2024 Mid-Atlantic MarCom Summit and ADWKDC will be held on October 30, 2024, at the Convene Conference Center in the Rosslyn neighborhood…
The Sun’s Sam Davis retires; news from Sage, Baltimore Public Media and WYPR
The Baltimore Sun is undergoing a leadership shift, with managing editor Sam Davis, in main photo, retiring after serving in the role since 2016.…
Five ways your loyalty program can be an effective marketing tool
By Response Labs In today’s fiercely competitive marketplace, brands are constantly seeking innovative ways to attract and retain customers. Amidst the ever-evolving…
Maryland news from imre, MGH and Abel Communications
imre announced the appointment of Christian Bauman as its Chief Creative Officer. According to a release, Bauman has led some of the most innovative…
