Political analyst Chuck Todd to keynote at Mid-Atlantic MarCom Summit
Chuck Todd, political analyst and host of The ChuckToddCast, will participate in an exclusive fireside chat with Sara Fischer, senior media reporter at Axios during the Mid-Atlantic MarCom Summit…
Insight: Should Chief Marketing Officer title be retired?
The chief marketer’s role has evolved, and the scope of the marketing function can be unclear, states a post in the Harvard Business…
Chris Daley joins Gavin; Bill Atkinson and Coco Lyons form strategic partnership
Brand communications agency Gavin announced the hiring of industry veteran Chris Daley, in main photo as Vice President of Strategic Growth and member of…
Ravens expand global reach with UK marketing rights
The Baltimore Ravens have officially joined the NFL’s Global Markets Program, securing international marketing rights in the United Kingdom. The rights allow the…
Customer-centric strategy is more than just personalization
The concept of a customer-centric strategy has evolved beyond traditional personalization, embracing advanced technologies and a deeper understanding of customer relationships. While personalization—…
NFL announces Under Armour as an official footwear and glove partner
Baltimore-based Under Armour, Inc. and the National Football League announced a long-term partnership, under which Under Armour will become an official footwear…
Social experts define platform strategies at Social Media Outlook 2025 event
Social media professionals gathered this week for the Social Media Outlook 2025 breakfast, part of the Mid-Atlantic MarCom Summit’s Breakfast Series, to…
Yes& acquires Beacon Digital Marketing
Yes&—a premiere, full-service marketing and advertising agency based in greater Washington, D.C., with hubs in Philadelphia and Chicago—announced the…
Collage launches proprietary AI solutions to fuel client brand growth
Collage, the leading provider of cultural intelligence, reports it has launched its proprietary AI-enabled platform “to revolutionize the way brands uncover cultural insights,…
Baltimore news from Purple Dot PR, Abel Communications, idfive, Humble & Wallop, MPT and Downtown Partnership
Brain Balance Achievement Centers, a national program offering an integrative approach to strengthening brain connectivity to improve focus and attention, ADHD symptoms, cognitive skills,…
Now available: “Wikipedia for Business 2025”, providing successful strategies for marketers and communicators
Josh Greene, CEO of The Mather Group, LLC is back with his essential annual publication, Wikipedia for Business 2025, which provides successful strategies for…
Maryland news from Imre, Think Consulting and Sage Growth Partners
Imre has added two leaders to the agency’s Strategy and Creative functions as it continues to seek healthcare agency-of-record engagements. Haifa…
7 best white label email marketing services to use in 2024
Email marketing is still a very effective digital marketing channel for customer acquisition, engagement and retention. According to studies, the average return on email…
A new era in finding leads for your business
In today’s business world, with more and more competitors and technology emerging every day, finding customers is becoming increasingly difficult. Traditional methods of…
Under Armour increases marketing budget to push brand revitalization
Under Armour Inc., riding high on better-than-expected second-quarter results, is doubling down on its brand marketing efforts, with an early example…
