“Marco Polo” Appears in Geico Ad Featuring Modern-Day Game of Marco Polo
One of the last places you’d expect to see 13th century Venetian explorer Marco Polo would be in a pool with a bunch
Washington Post Creating “Consumer-First” Approaches for Advertisers
When Amazon chief executive and founder Jeff Bezos bought The Washington Post in late 2013, he said his motive was to bring the distinguished
Facebook’s New Users – and the Ad Dollars that Follow Them – Surged in Second Quarter of 2016
Facebook topped $2 billion in quarterly profit, six months after crossing the billion dollar mark for the first time, reports the Wall Street Journal.
Crosby Adds Bridget Stockdale as a Director, Senior Strategist
To further expand its strategy team, Crosby Marketing Communications added Bridget Stockdale as a director, senior strategist. She will lead brand planning and analytics
Q&A with KC Sledd, Senior Manager of Strategy, Atlantic Media Strategies, One of Three Honored With WWPR’s Emerging Leaders Award
KC Sledd, senior manager of strategy, Atlantic Media Strategies, was one of three women recently honored by Washington Women in Public Relations with a
Publications Investing in Sponsored Content, Reports NY Times
For some publishers unsettled by a fast-changing online advertising business, sponsored content has provided much-needed relief, reports The New York Times. The
Paul Minehart, Head, Corporate Communications, North America for Syngenta, Featured in Video Profile
Van Eperen, an integrated communications agency, is partnering with Capitol Communicator to produce a series of video profiles titled Communicator Spotlight. This profile features
Nominations Open for WWPR’s PR Woman of the Year Award
Washington Women in Public Relations (WWPR) hosts its 27th annual Washington PR Woman of the Year Award Luncheon at the Fairmont Hotel on Friday,
Sinclair Brands Its Digital Agency As “Compulse Integrated Marketing”
Sinclair Broadcast Group, Inc., which is based in Hunt Valley, Md, announced that its digital agency solutions group has been branded as Compulse Integrated
Area Updates: HZDG, Falls Communications and Discovery Communications
HZDG is working with Organic Valley on a marketing strategy that includes a new website and social media outreach, reports The New York Times.
Agenda Announced for Mid-Atlantic Marketing Summit Baltimore
2016 is the fifth year of the spring and fall Mid-Atlantic Marketing Summits. The full-day events have become the go-to and
Spurrier Group Seeks Director of Consumer Engagement
Title: Director of Consumer Engagement Reports to: Founder/CEO Location: Richmond, VA Status: Full-Time Position Summary Does the ever-changing world of digital
Pum Lefebure, Chief Creative Officer of Design Army, in Adweek’s list of “50 Creatives Whose Brilliant Ideas and Beautiful Craft Will Make You Jealous”
Pum Lefebure, chief creative officer of D.C.-based Design Army has been included in Adweek’s list of “50 Creatives Whose Brilliant Ideas
Ellis and Marovitz Elected to PRSA’s College of Fellows
The Public Relations Society of America announced that National Capital Chapter members Aaron Ellis, APR, (left in photo) and Mitch Marovitz, APR, (right in
Research Finds We Need Far Better PR/PA Writing: How Do We Get from Here to There?
By Don Bates, APR What’s wrong with PR/PA writing? Why so many complaints? What can be done to change things for the
