LMO Advertising and DecisionQ Unveil “LMODQ” Partnership
LMO Advertising is partnering with DecisionQ, a predictive analytics firm, to form a joint venture named “LMODQ.” The goal is to provide clients with exclusive technology that compiles consumer behavior…
D.C.-Area Updates: Rory Davenport, Matthew Beck and Harjant Gill
Alpaytac, a Chicago-based national communications firm, announced that Rory Davenport will manage its D.C. office and expand the firm’s public affairs…
Rock Creek Strategic Marketing and CHIEF Integrate Operations and Now Operate as CHIEF
Rock Creek Strategic Marketing and CHIEF have integrated operations and now operate as a single agency under the CHIEF brand name. This move, said…
Nominations for DC Ad Club’s 2015 Silver Medal Award Now Open
Nominations for DC Ad Club’s 2015 Silver Medal Award are now open. The Silver Medal Award honors a member of the D.C.…
DC Ad Club Represented With Eight District Two ADDY® Awards and the Best of Show – Digital Award
Seven D.C.-area entrants who won Gold and Silver ADDY Awards at the DC Ad Club’s 2015 American Advertising Awards went on…
Around Town: Leigh George Opens freedom; Legacy Adds Two to Leadership Team
Leigh George, shown above, has launched freedom, a strategic branding and marketing agency. According to a release, instead of billable hours, freedom offers unlimited…
R2integrated Acquires Digital Agency, Make Me Social
R2integrated, a national, full-service agency and a portfolio company of ORIX Mezzanine & Private Equity, has closed the acquisition of digital agency, Make…
Updates from Richmond
Richmond BizSense has a monthly wrap-up of what’s new in the Richmond communications community and this month’s wrap-up includes: – The…
The Marketing Power of Behavioral Economics
By Ralph Crosby The power of behavioral economics in marketing was affirmed recently in an Advertising Age article by Michele Fabrizi, in which she…
Crosby Adds Gabrielle Weber as Senior Integration Manager
Crosby Marketing Communications has added Gabrielle Weber as a senior integration manager. She will help manage multi-faceted communications programs for clients in Crosby’…
Around the Region: HZDG Opens West Coast Office, Two Digital Marketing Firms in Richmond Merge, and West Virginia Tourism Commission Targets D.C. and Baltimore Markets
Rockville, MD-based agency HZDG opened an office in Santa Cruz, CA – the firm’s first West Coast location. Ted Holladay, most recently head…
Baltimore Updates: Under Armour CEO Invests in SocialToaster; News from MGH, Weitzman, American Office
Under Armour CEO Kevin Plank is among the new investors in fan engagement and social content sharing firm SocialToaster, which recently announced it has…
“Mad Men” May Be Ending, But It’s Leaving Lots of Memories
“Mad Men” will soon be history as the show comes to a close after seven seasons, but it continues to make a lasting impression…
PRSA Maryland Chapter Names Davis and Harrison 2015 Co-Presidents; Seven Join New Board of Directors
The Public Relations Society of America Maryland Chapter (PRSA-MD) has named its 2015 Board of Directors. The newly-elected board consists of: Co-…
D.C. Updates: Kendra Kojcsich, Fenton Communications and B. Carter Solutions
Kendra Kojcsich, vice president at Porter Novelli in D.C., shown above, received the Distinguished Alumni of the Year Award for the School of…
