Putting Your Product on the Fast-Track to Success: The Importance of a Go-to-Market Approach in Your Marketing Arsenal
By Robyn Sachs, President and CEO of RMR & Associates Integrated marketing approaches have skyrocketed in popularity over the last several years, for a largely two-fold reason: 1. Their…
National Advertising Review Board Welcomes Six New Members, Including MDB’s Cary Hatch
The National Advertising Review Board (NARB) welcomed six new members, including Cary Hatch, CEO, Brand Advocate of D.C.-based MDB Communications, who were…
Blue House Sales Group Launches New Website
Blue House Sales Group, a D.C.-based full-service sales solutions company for the association and non-profit industry, announces the launch of…
Dormify Announces $3.45 Million Investment Led by AEO Inc.
Dormify, a brand that produces dorm room and apartment décor, announced a $3.45 million investment led by AEO Inc. to fuel Dormify’s…
Producing Content Marketing That People Value
Producing content that people value requires businesses to understand their customers’ content preferences and concerns. These differ according to customers’ intent, demographic indicators such…
D.C.-Based The Stagwell Group Secures $260 Million to Purchase Digital-First Agencies
D.C.-based investment firm The Stagwell Group LLC will seek to expand its portfolio of digital-first agencies after securing a $260 million…
Facebook Accused of Bilking Advertisers
Facebook has been hit with a lawsuit accusing it of bilking advertisers by inflating the number of people its ads could reach, reports Digital…
Tribune Media Files Billion Dollar Lawsuit Against Sinclair Broadcast Group
A proposed merger that would have created the biggest U.S. television company collapsed when Tribune Media announced a $1 billion lawsuit against Sinclair…
Find Prospects Among a Billion Active Monthly Users
By David Ketchum, CEO and Founder at Current Asia WeChat for consumer and brand marketing is not new, but now increasingly B2B companies are…
Access Intelligence Acquires VMA Media
Access Intelligence (AI), based in Rockville, Md, has acquired VMA Media. According to a release, VMA is “a leading organizer of events serving the…
Disrupting Your Next Conference or Meeting Event – Before Someone Else Does
By Bob Mitchell With the increased proliferation and pervasiveness of messages and content across multiple platforms, the power, impact and influence of live events…
AT&T Adds AppNexus
AT&T has added AppNexus, with multiple news outlets pegging the price of the deal at around $1.6 billion. According to MediaPost,…
D.C.-Area Updates: University of Maryland Needs Your Vote, Karen Addis Opens Agency and Deltek Adds ConceptShare
The University of Maryland, College Park, has been nominated for 2018 Best of Unique Venues Awards in two categories – Best Venue for Youth/Sports…
Pinterest Adds Creative Marketing Partners
Pinterest announced a new kind of Pinterest Marketing Partner that will make it easier and more efficient for brands to create great Pins. Their…
Nike To Cease Use of Logo Resembling Naval Academy Crest
Officials at the U.S. Naval Academy in Annapolis demanded that Nike and Undefeated, a boutique partner based in Los Angeles, stop using a…
