How To Maximize Your Salesforce Marketing Cloud Investment
By Jeffrey Rudolf, Response Labs You’ve made a big investment in Salesforce Marketing Cloud. It’s an enterprise tool with deep capabilities, but requires a thoughtful implementation and platform…
Dutch Startup MessageBird Acquires Columbia-based SparkPost for $600 Million
MessageBird, the world’s leading global omnichannel communication platform, will acquire SparkPost, the world’s largest, first and only predictive email intelligence platform. According…
Cord-Cutting Getting Worse, Reports B+C
Cord-cutting is expected to get worse in 2021 and 2022, offset somewhat by growth of virtual multichannel video programming distributors, according to a…
Mindgrub Goes Remote-First, Adds Mindhub for Co-Working
After a record-breaking year of growth, Mindgrub’s leadership has officially committed to operating as a remote-first company, even after the end…
10Pearls Acquires Likeable
10Pearls, headquartered in Washington D.C., has increased its capabilities in “brand thinking, customer experience, digital and social media marketing – capabilities that businesses need…
Maryland Approves Country’s First Digital Ad Tax
With a 29-17 vote, the Maryland Senate voted Feb. 12 to override Gov. Larry Hogan’s veto of a digital advertising tax, enacting…
SparkPost Lands $180 Million Strategic Growth Investment
Columbia-based SparkPost, the world’s largest email sending and optimization platform delivering nearly 40 percent of the world’s commercial email, has secured…
Digital Transformation Trends to Watch for in 2021
By Modus Create 2020 has been a transformational year—in many ways. Enterprises and employees have had to adjust to new realities, both professionally…
Howard University School of Business and HubSpot Establish Center for Digital Business
The Howard University School of Business launched the Center for Digital Business, created with the support of a donation from HubSpot, a customer relationship…
Left to Our Own Devices
“Left To Our Own Devices” is the subject of an article in The Wall Street Journal by Matthew Kitchen. He writes about how our…
Maryland Coalition Creates Campaign to “Nix a Pioneering Tax on Digital Ads,” reports The Washington Post.
A coalition of Maryland business groups has launched a campaign to persuade state lawmakers “to nix a pioneering tax on digital ads,” reports The…
Pay-TV Expected to Lose Most Subscribers Ever in 2020, Reports TV Technology
Even though TV watching has been up in 2020, when it comes to pay-TV subscriptions the numbers are historic in the wrong kind…
The Water Cooler Conversation: Gone or Coming Back?
You’ve Zoomed. But have you gathered? Gather is an online platform where you can get people together virtually, as if at an actual…
Time Magazine’s Digital Revenues Surpass Print Revenues in Second Quarter
Time magazine’s digital revenues in the second quarter surpassed its print revenues “for the first time in our brand’s history,” according to…
COVID-19 Hurts TV Advertising but Helps Digital Platforms
Before the coronavirus pandemic, the TV networks were expecting a strong 2020, reports The New York Times, which added that the presidential election and…
