Geoff Livinston: A Maxim to Live By
By Geoff Livingston, Capitol Communicator Media Strategist The fall edition of the Mid-Atlantic Marketing Summit has come and gone, but the words of Honest Tea founder & CEO Seth…
Baltimore Buzz
David Carberry, previously with Advertising.com and CBS Radio and WMAR-TV, launched Enradius, a digital marketing company based in Ellicott City that uses…
MGH’s “Vacation Days” Wins Best Ad Campaign from Baltimore’s City Paper
MGH in Baltimore announced it has earned the Best Ad Campaign accolade from City Paper’s 2014 Best of Baltimore list for its “Vacation…
Tips from the Mid-Atlantic Marketing Summit
By Geoff Livingston, Capitol Communicator Media Strategist One of the best ways to reenergize your communications strategy and overarching approach is to attend a…
Around the Region: Updates From Fixation Marketing, Crosby Marketing Communications, Weitzman and TorchLight Hire
Fixation Marketing in Bethesda added two staff members to its account services team. Julie Parsons, account manager, will run point for three of Fixation’…
The Red Hot Analytics Trend
By Geoff Livingston, Capitol Communicator Media Strategist Usually, a marketing conference has a trend that rises to the top. Analytics took the center stage…
Print Media’s Marketing Comeback
By Ralph Crosby In my book, It’s The Customer Stupid, I wrote: “The combination of the growth of online marketing and the decline…
ADWKDC Update: Weitzman Accepted Silver Medal Award, and a Panel Discussed This Year’s Cannes Lions
Alan Weitzman of the Weitzman agency was honored with the DC Ad Club’s Silver Medal Award. Probably half of the 120-plus attendees…
CPS Gumpert Becomes Ironmark
CPS Gumpert, a company with roots in the traditional print industry that also offers image development and marketing communications services, announced a corporate rebranding…
Agency Updates: Crosby Marketing Communications, Hager Sharp and The Hatcher Group
Madeline Beck has been promoted to integration director at Crosby Marketing Communications in Annapolis. Beck, who joined Crosby in 2009, has more than 13…
Around the Region: News From Crosby, Delucchi Plus and Metro Productions
Crosby Marketing Communications in Annapolis added Nicole Bandy as digital marketing specialist, Tierra Collins as associate integration manager, and Angelica Demiris as multimedia production…
Agency Updates: Crosby; Profiles, Inc.; and Van Eperen & Company
At Crosby Marketing Communications in Annapolis, Gillian Pommerehn, shown above, has been promoted to vice president, public relations and reputation management. As vice president,…
Seth Goldman and Ben Savage to Deliver Keynote Addresses at Mid-Atlantic Marketing Summit, Sept. 19, at Baltimore’s Pier 5 Hotel
Seth Goldman, co-founder and “TeaEO” of Honest Tea, and Ben Savage, CMO, Flying Dog Brewery, are set to deliver keynote addresses at the…
Woolly Mammoth Creates Campaign To Celebrate Its 35th Theater Season
Bethesda-based RP3 Agency has partnered with Woolly Mammoth Theatre Company to evolve its brand identity and visual style. The new work – which consists…
Baltimore Buzz
Anne Arundel County Executive Laura Neuman announced the appointment of Meredith L. Thompson to the position of public information officer. Thompson previously served as…
