TikTok outperforms Facebook, Twitter in advertiser interest, states new report
A new report by digital intelligence provider Similarweb compares advertiser and consumer interest in Tiktok to its competitors, and shows that the short-form video app is growing rapidly while…
Facebook pulls plug on podcasts and soundbites
Meta is pulling the plug on podcasts just a year after their launch on Facebook, discontinuing its short-form audio offering Soundbites and shutting…
Elon Musk buys Twitter for $44 BILLION
Twitter has agreed to sell itself to Elon Musk in a roughly $44 billion deal that has the potential to expand the billionaire’s…
YouTube adds features for livestreams
YouTube reports five new features for livestreams, some of which are currently in testing and others that will roll out later this year. These…
TikTok’s 2022 U.S. ad revenue to surpass Twitter and Snapchat combined
TikTok’s net U.S advertising revenue will leap by 184.4% this year, to $5.96 billion, from $2.1 billion in 2021,…
TikTok has hold on teens, the demographic driving social media ad spend
A new survey provides more evidence that Meta has good reason to fear TikTok’s hold on teens, the demographic that drives the bulk…
Consumer online behavior shifting, finds new study
Some 21% of consumers participating in a global survey plan to spend less time on social media in the next six months. Of those…
Facebook paid GOP firm to malign TikTok reports WaPo
Facebook parent company Meta is paying one of the biggest Republican consulting firms in the country to orchestrate a nationwide campaign seeking to turn…
Social Media Metrics: A Strategic Approach for 2022
By Liquified Creative In a digital landscape with more competition, content, and networks than ever, the importance of keeping up with the latest social…
ANA announces initiative to help reduce online hate speech
Ninety leading marketers, agencies, media companies, social media platforms, trade groups and NGOs have pledged to take definitive action to combat online hate speech…
Advertisers end ads in Russia, and U.S.-made tractor pulling Russian military equipment in Ukraine proves popular on social media
Ukraine farmer uses U.S.-made tractor to pull Russian military equipment Five of the 10 largest advertisers in Russia as of 2020, according…
Google suspends all advertising in Russia
Google has suspended all advertising in Russia. “In light of the extraordinary circumstances, we’re pausing Google ads in Russia,” the company said in…
TikTok increases maximum video length to 10 minutes
TikTok is again cranking up the maximum length of videos users can upload to the platform — more than tripling it, to 10 minutes, reports…
Brands took advantage of Super Bowl without big bucks ad prices
The Super Bowl included ads featuring work by 20 alumni of the Brandcenter in Richmond, reports VCU News, while other alumni found ways to…
Google’s total ad revenue surges in 2021’s fourth quarter
Google’s total ad revenue surged 33% to $61.2 billion in 2021’s fourth quarter, exceeding analysts’ consensus forecast by 4%, reports MediaPost.…
