YouTube Announces Changes to Provide “Better Ads Experience for Users Online”
YouTube said it’s fazing out its 30-second unskippable ads for advertisers this year, reports Adweek, which added: “Beginning in 2018, brands will
Washington Post Builds Presence in Hollywood
The Washington Post reports that it has signed with Storied Media Group “to help guide its emerging video strategy and to rep the institution
DC-Agency Updates: McCabe Message Partners, JPA Health Communications and Porter Novelli
McCabe Message Partners, a DC-based public relations agency, added Paul Skowronek as a senior vice president after spending 15 years in leadership positions
Discovery Communications to Create Videos for Snapchat
Discovery Communications in Silver Spring, Md, announced an agreement with Snap Inc. to create short-form vertical video shows exclusively for Snapchat, reports Adweek,
Facebook’s Zuckerberg Concerned the Tide is Turning Against Globalization, States BBC
In an interview with the BBC, Facebook founder Mark Zuckerberg said that “fake news, polarised views and “filter bubbles” were damaging “common understanding”. “He
Woolly Mammoth Theater Promotional Campaign Featured in NY Times
The New York Times does a monthly piece exploring the story and the art behind theatre posters, aptly titled Behind the Poster, and, this
DC Tech Execs Write Open Letter to Trump Opposing Immigration Policies
Founders, CEOs and senior executives from more than two dozen DC-area technology companies composed an open letter to President Trump, expressing their “deep”
Consumers Less Loyal Today than in the Past
U.S. marketers spend an estimated $90 billion a year on non-cash rewards alone for loyalty programs, reports Ad Age, but that investment
Entries Being Accepted for 70th Annual Virginia Public Relations Awards
PRSA’s Richmond Chapter is accepting entries for the 70th Annual Virginia Public Relations Awards, which will be held Wednesday, May 10, at The
Many Snapchat Users Skipping Ads
There’s a ton of buzz right now around Snapchat, the 5-year-old social media site that recently filed for an initial public
The Topic of “Fake News” is Gaining Momentum in Mainstream Media
The topic of fake news – not the actual fake news stories themselves – is gaining traction in mainstream media. A Media Post report, in part,
D.C.-Area People on the Move: René Carbone Bardorf, Gordon Lambourne and John Seng
Wounded Warrior Project named René Carbone Bardorf to the role of Senior Vice President of Government and Community Relations. Bardorf joined WWP from the
John Oliver‘s “Last Week Tonight” Airs “Faux Ad” in D.C. to Present Message to President Trump
On Sunday’s Last Week Tonight with John Oliver on HBO, the first new episode since Trump’s inauguration, Oliver stated that his show
Facebook Says Videos Will Automatically Play with Sound On
Under pressure to get the sound up from marketers and advertisers, Facebook now says videos will automatically play with sound on. Of course, the
Advertisers Need to Better Understand Rural America, States Adweek
With 81 percent of Americans living in urban areas, Saatchi & Saatchi New York spent last summer conducting a survey in 13 states and
